Launched in conjunction with Porsche Centre Brisbane and Eagers Automotive, Porsche Studio Brisbane is located as part of the Automall West precinct at the Indooroopilly Shopping Centre.
Porsche sportscars will be on display and test drive bookings are available. A Fitting Lounge gives customers the opportunity to individually configure and order vehicles.
Porsche Lifestyle merchandise, and a private café for Porsche customers are also included. The space is designed to put a focus on showcasing Porsche innovation and maximising customer convenience.
Porsche Studio Brisbane is the 20th Porsche Studio opened globally since 2017, and the first to be located in Australia.
“Our retail formats are evolving for the future, so it is exciting to see the first Porsche Studio in Australia now open,” said Daniel Schmollinger, Managing Director & CEO, Porsche Cars Australia.
“We opened our first ‘Destination Porsche’ dealership late last year, and now our first Porsche Studio. These new and exciting touchpoints give us different way to interact with our Porsche owners, both new and existing.
“The Porsche Studio is a great place for likeminded people, be they Porsche owners or fans, to meet and interact with our brand, products and technology.”
New retail formats being explored globally
Porsche Studios are urban retail sites with a focus both on a high-quality experience and enjoyable opportunities for contact with the brand and products.
Porsche Studio Brisbane is the 20th Porsche Studio opened globally since 2017, and the first to be located in Australia.
As part of its Future Retail concept, Porsche is aiming to reach out to new, younger target groups, as well as its existing customers. The basic idea behind this is to bring the product offering to the customers and not the other way around.
