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Digital premium offerings focusing on all automotive aspects
Innovation

Digital premium offerings focusing on all automotive aspects

The winners of the first Porsche Data Cup presented their projects on the Startup Autobahn innovation platform: the successful applications included a digital logbook, an evaluation of accident damages using artificial intelligence and a tailored insurance calculation.

Porsche is joining Zync as a strategic partner
Company

Porsche is joining Zync as a strategic partner

Porsche is expanding its start-up ecosystem with Zync. The Stuttgart-based sports car manufacturer is joining the US tech start-up as a strategic partner through its company builder, Forward31.

The Big Loop
Innovation

The Big Loop

The vehicles of the future will feature many systems that are constantly improving themselves. In the “Big Data Loop” proof of concept, Porsche Engineering has successfully demonstrated the principle using the example of an adaptive cruise control system.

Porsche Ventures invests in motorsport technology start-up Griiip
Innovation

Porsche Ventures invests in motorsport technology start-up Griiip

Porsche expands its start-up portfolio to change the motorsport viewing experience and raise the perception of car racing to new dimensions. Porsche Ventures, the sports car manufacturer’s venture capital division, has taken a minority stake in Griiip.

Brains for autonomous driving
Innovation

Brains for autonomous driving

Nvidia made its name with graphics cards for PCs – but in the last few years the company has become an important partner for the automotive industry. Porsche Engineering finds out the key to Nvidia’s success, why it is a leader in the AI ​​field and its vision for the future.

Managing data in the digital era
Innovation

Managing data in the digital era

Software competence is no longer a ‘nice-to-have’ for OEMs: it is a key differentiator in a continuously evolving and highly competitive market. With no choice for the automotive industry but to digitally reinvent itself, Chief Data Architect Helge Silberhorn explains what this means at Porsche.

Intelligent, connected, Nardò.
Innovation

Intelligent, connected, Nardò.

Porsche Engineering’s long-established Nardò Technical Centre tests the mobility of tomorrow but as well as addressing automotive megatrends, it’s continually developing itself – with the latest infrastructure, expanded capabilities and a growing team of specialists.

Porsche Digital develops artificial intelligence for noise detection
Innovation

Porsche Digital develops artificial intelligence for noise detection

Porsche Digital, the subsidiary of the Stuttgart-based sports car manufacturer, is expanding its product portfolio. The digital assistant ‘Sounce’ will have an improved ability to detect background noise – for example, during vehicle component tests. Among other things, the aim is to improve the development and production of components in the automotive industry.

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Behind the Scenes

Team talk

More than 30,000 people work for Porsche, all from different backgrounds and each with a different job to do. No matter what the role – engineer, HR specialist, programmer – each member of the team has the same goal: to continue the path that company founder Ferry Porsche took decades ago, with passion and pioneering spirit. Here, the men and women of Porsche give a behind-the-scenes glimpse of their work, from their own unique perspective, as well as the lowdown on current developments.

Read more on newsroom.porsche.com

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