Innovation

Managing data in the digital era

Software competence is no longer a ‘nice-to-have’ for OEMs: it is a key differentiator in a continuously evolving and highly competitive market. With no choice for the automotive industry but to digitally reinvent itself, Chief Data Architect Helge Silberhorn explains what this means at Porsche.

Wheel Wednesday: Fuchs
Products

Wheel Wednesday: Fuchs

There are many reasons why the Fuchs wheel became a legend. The most important is the design. The critical feedback was provided by Ferdinand Alexander Porsche and in 1966 the aluminum wheel made its world debut.

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Porsche presents the new member of the 911 GT family

Porsche presents the new member of the 911 GT family

The first GT model based on the latest generation of the Porsche 911 (992) is all set to launch. A great deal of importance was attached to the transfer of technology from motorsport to the road during its development. The result: significantly improved performance on the circuit and in everyday life.

Models

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New soundtrack

New soundtrack

It is a Porsche tradition that a GTS always sounds special and the Acoustics Department in Weissach has composed a sound with a strong character for the new Porsche Cayenne GTS Coupe.