Porsche #digital 01/17/2019

Less is more

Digitalisation is pushing the customer to centre-stage more than ever before. The goal here is to bring customers along on the product experience journey – and not to just automatically implement everything that is technically possible. UX/UI experts at Porsche are investigating the best approaches.

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Dates & Events
February 1, 2019
Mount Panorama Bathurst (Australia)

Intercontinental GT Challenge: Bathurst 12 Hour
March 16, 2019
Sebring/Florida (USA)

WEC – 12 Hours of Sebring (till March 17, 2019)
April 9, 2019
Autodrom Most (CZE)

Porsche Carrera Cup Deutschland – official tests (till April 10, 2019)

April 20, 2019
Porsche-Arena, Stuttgart

42nd Porsche Tennis Grand Prix (till 28 April)
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9:11 Magazine
Episode 10 – Unique Play

Episode 10 – Unique

With so much in the tenth edition, from Magnus Walker embarking on his club Porsche dream; to a stopwatch that made racing history; an island that is home only to a single Porsche; the famous Fetzenflieger; and to Porsche pioneer Herbert Linge, the 9:11 magazine is certainly unique.

The Fetzenflieger Play

The Fetzenflieger

The unconventional design from an unconventional racing driver: the Fetzenflieger and Otto Mathé. These names together made headlines in the 1950s and 1960s. The fire for the Fetzenflieger still burns today.

A Porsche pioneer Play

A Porsche pioneer

From mechanic and development driver to head of the factory: Herbert Linge, who company patriarch Ferdinand Porsche and his son Ferry met in person, is more than an all-rounder – he’s a Porsche pioneer.

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Porsche in the Media

Magnet for Porsche fans

The Porsche Experience Center Sepang enjoyed its most successful year ever in 2018, writes The...

A Porsche 944 in the Sahara

Autoclassics.com tells the story of a 944 with an engine from the scrapyard that crosses Africa.

"A whole lot better"

Topspeed.com tests the 718 Boxster T and the 718 Cayman T: Eight little know facts.
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Christophorus

Arrival

The latest generation of the 911 meets its forebear while Dr. Wolfgang Porsche explains what gives Porsche its legendary quality.

One of Us

The new 911 must convince its fans. That’s why one of the first stops is the Friends of Air-Cooled Flat Engines club in Weissach.

Speed Date

A tennis star meets a world champion endurance racer. A fast-paced encounter between Angelique Kerber and Mark Webber.

Free

The new Porsche 911 explores the Turracher Höhe pass. Previously one of the most difficult alpine passages, it now offers a sense of freedom.

Eye Contact

What goes on in the minds of passersby when they see the new Porsche 911? We examine this question on Maximilianstraße in Munich.

Taycan, 2018, Porsche AG

Everything on the Horse

Six hundred options, one choice: Taycan. What the name of the first fully electric Porsche means—and how it came to be.

Francesco Ciccio Liberto, Gijs van Lennep, l-r, 2018, Porsche AG

Timeless Master

To win the Targa Florio you need an extremely sensitive foot on the accelerator. Many drivers swear by the creations of shoemaker Francesco “Ciccio” Liberto.

Macan, 2018, Porsche AG

Cleaning Up

Particulate matter doesn’t stand a chance: All new Porsche models with gasoline engines will be successively outfitted with particulate filters.

917/30 Canam-Spyder, 919 Hybrid Evo, 2018, Porsche AG

To the Limit

The Porsche 919 Hybrid and the 917 dominated the races of their time. A meeting of these two ultimate driving machines.

Mission E

Doing everything differently yet still decisively stamping classic Porsche virtues on the electric era. A dossier on the subject of electromobility.

The Golden Middle

The equator divides the earth into north and south—as it does Ecuador. A journey through the land that bears its name.

Only a broken leg. Yours, Annie

Annie Bousquet loved speed and stimulation. Her world-record drive fascinated her contemporaries. But tragedy followed on the heels of triumph.

Wild at Heart

The off-road terrain at Porsche’s Leipzig site is a remarkable natural habitat. For Bertram Schultze it’s simply his preserve.

As If by Magic

Driving a Porsche is an experience. So is parking one. The new Porsche Cayenne can slip in with particular elegance. With a driver—or without.

Wolfgang Porsche, 2018, Porsche AG

His Company, His Life

Dr. Wolfgang Porsche is the face of the brand and its ambassador. In May he will celebrate his 75th birthday.

Mission E Cross Turismo, 2018, Porsche AG

E-Design

Background on the design of future e-models: Michael Mauer on the Porsche Mission E Cross Turismo.

911 GT3 RS, 2018, Porsche AG

Conceiving Color

The new Porsche 911 GT3 RS: 0 to 100 kmh in 3.2 seconds, peak speed 312 kmh. It's green. Why is that?

356 No. 1 Roadster, 2018, Porsche AG

Back to the Roots

Porsche has brought the 356 “No. 1” Roadster from 1948 back to life as a show car.

911 RSR, 2018, Porsche AG

Sound Machine

Porsche is planning a major offensive at Le Mans: Acoustically, the 911 RSR is already in the lead.

Dialogue of Forms

We present the future of the sports car with models on a scale of 1:3—seen here for the first time and set in Paris by art photographer Eric Otto.

24/7

From the track to the road—this is reality for Porsche. We look at the ability to combine everyday usability and recreation with the possibilities of modern mobility.

Materials of the Future

It’s better to implement ideas than to dream of them. And that’s how the developers of Porsche proceed: the seemingly impossible becomes tangible technology.

Nerves of Zeal

Car races are decided on the track. That will continue to be the case in the future. But virtual contests are on the rise. Welcome to the world of eSports.

Level 6

Level 5—the highest level of automated driving. No driver and no steering wheel. The technology is expected to be ready for use within a decade.

Mechanic, 2017, Porsche AG

At the Limit

Limit: the point at which it’s not possible to go farther. The natural habitat of race-car drivers and their crews. Scenes from previous years of Porsche Motorsports.

Design center Weissach, 2017, Porsche AG

Designing for the Future

Style Porsche is shaping how digital elements will be incorporated into sports cars in the years to come. A visit to the future-oriented architects in Weissach.

Porsche 928, 2017, Porsche AG

Porsche Takes the Plunge

Spring of 1977: Porsche fans are shaken to the core when the brand comes out with its new top model, the 928. The car defies—and exceeds—all expectations.

Bernd Pennewitz, workshop, 2017, Porsche AG

Miniature Marvels

Conceived for kids, built for adults: Bernd Pennewitz makes iconic Porsche replicas—in miniature form with electric drives.

Lew Bracker, Thermal Club racetrack, California, 2017, Porsche AG

Unforgotten

Porsche stopped producing the legendary 550 Spyder sixty years ago. That was also when Lew Bracker entered his last race.

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