Thomas Laudenbach: “We want to stand at the forefront of new developments”
As a student, he contested motorbike races. As an engineer, cars became his great passion. Thomas Laudenbach came to Porsche in 1998. On 1 October 2021, he succeeded Fritz Enzinger as the Vice President of Porsche Motorsport. In the latest “Inside E” podcast, he talks about the importance of Formula E, his expectations of the TAG Heuer Porsche Formula E Team and how Porsche Motorsport will tackle future challenges.
“We want to bring innovative technologies and sustainability to motorsport and stand at the forefront of new developments.” For Thomas Laudenbach, Formula E plays a major role as the electric racing series offering the most cutthroat competition. In his view, the differences to other racing series are not that big. “In Formula E, it’s also about coming first. It’s about efficiency, and, above all, about competing,” he says. What he finds exciting about Formula E are the races in major cities and the management of energy: “You don’t get that in many other series.” He regards the changes for season 8, especially the new qualifying format, as a positive step forward – and it commits the TAG Heuer Porsche Formula E Team to an obligation: “Our goal must be to win races and fight for the championship. Porsche will tackle the series with this aspiration.”
“Virtual reality belongs to the future of motorsport. We have to be prepared for that."
Thomas Laudenbach names Le Mans as another important future project for Porsche. He looks forward to returning to the legendary endurance classic, where Porsche aims to score its 20th overall victory in 2023 with its LMDh prototype. “This success story is something extraordinary,” he says, and builds the bridge to customer sport, which he regards as the basis of Porsche motorsport, “from clubsport to one-make cups right through to top-level professional GT racing.” In this area, too, he is eager to press ahead with electrification. And then there is esports. “It’s a fascinating topic for us,” he says. “We live in a virtual world. I didn’t grow up with it, but it’s part of my children’s everyday life. Virtual reality belongs to the future of motorsport. We have to be prepared for that.”
Thomas Laudenbach (53) has assumed the role of managing Porsche Motorsport on October 1, 2021.
For Thomas Laudenbach, being at the helm of Porsche Motorsport is “the greatest challenge and most wonderful job” that he can imagine. “We live in interesting times and we have the chance to help shape the future of motorsport,” he says. Several important steps have already been taken but there is a lot more to come. His goal? “We want to make sure that motorsport remains relevant for Porsche. I see this as my biggest task. Motorsport is an important part of Porsche’s DNA and it should remain so in the future.”
The Porsche Formula E podcast is published in English and can be downloaded from the Porsche Newsroom. “Inside E” is also available on other platforms such as Apple Podcasts, Spotify and Google Podcasts.
"Inside E“ Episode 23: Interview with Thomas Laudenbach
The Hyderabad E-Prix in India on Saturday marks the 100th Formula E race for António Félix da Costa. In an interview, the Porsche works driver from Portugal talks about his series debut in Malaysia in 2014, his most memorable victories and the rapid development and bright future of the world’s first electric racing series.
The ABB FIA Formula E World Championship is gathering momentum: With the Hyderabad E-Prix on 11 February, the innovative electric racing series celebrates its maiden outing in India. After a successful start to the season with two victories in Diriyah, the TAG Heuer Porsche Formula E Team heads to this premiere feeling very confident.
Porsche has celebrated an outstanding weekend in Formula E: after his victory on Friday Pascal Wehrlein (GER) won the second night race at the Diriyah E-Prix, at the wheel of the new Porsche 99X Electric Gen3. Thanks to this double victory in Saudi Arabia, he takes the lead in the ABB FIA Formula E World Championship.
Porsche has made a strong start to the Formula E season: At the Mexico City E-Prix, the new Porsche 99X Electric Gen3 achieved a brilliant one-two result. Porsche customer squad Avalanche Andretti won the opening round of the ABB FIA Formula E World Championship in Mexico City with driver Jake Dennis (GBR). For the TAG Heuer Porsche Formula E Team, works driver Pascal Wehrlein (GER) took second.