Episode 16 of the 9:11 Magazine: Switzerland in 9:11 minutes
The new issue of the 9:11 Magazine goes three rounds in Switzerland. Round 1: Formula E driver Simona de Silvestro in the Taycan. Round 2: watches from Porsche Design with the styling of a 911. Round 3: the Porsche 911 Carrera 3.0 RSR "Toblerone".
Round 1: de Silvestro at the start
Cockpit change for Simona de Silvestro: in Formula E, she drives the 99X Electric as a test driver – for 9:11 Magazine she gets behind the wheel of the Taycan. While driving in the mountains and in her hometown of Zurich, she reports on the power of the first all-electric sports car from Porsche – and how much fun it is to drive.
Round 2: 911 on the wrist
Swiss watchmaker's work of art: the high-quality chronographs of Porsche Design are created in Solothurn. The special feature is a customer configurator that makes each watch unique: a reflection of each 911’s individuality.
Round 3: Toblerone on the Track
The 911 Carrera RSR 3.0 started racing in 1974. One of the vehicles back then was the Porsche with chocolate branding – in Swiss colors and with a Swiss team. Today the Toblerone Porsche is driving again.
Porsche is expanding its role in the growing digital start-up sector. Together with media and tech company Axel Springer, the two are significantly increasing the total investment amount available to their joint venture, APX.