Episode 16 of the 9:11 Magazine: Switzerland in 9:11 minutes
The new issue of the 9:11 Magazine goes three rounds in Switzerland. Round 1: Formula E driver Simona de Silvestro in the Taycan. Round 2: watches from Porsche Design with the styling of a 911. Round 3: the Porsche 911 Carrera 3.0 RSR "Toblerone".
Round 1: de Silvestro at the start
Cockpit change for Simona de Silvestro: in Formula E, she drives the 99X Electric as a test driver – for 9:11 Magazine she gets behind the wheel of the Taycan. While driving in the mountains and in her hometown of Zurich, she reports on the power of the first all-electric sports car from Porsche – and how much fun it is to drive.
Round 2: 911 on the wrist
Swiss watchmaker's work of art: the high-quality chronographs of Porsche Design are created in Solothurn. The special feature is a customer configurator that makes each watch unique: a reflection of each 911’s individuality.
Round 3: Toblerone on the Track
The 911 Carrera RSR 3.0 started racing in 1974. One of the vehicles back then was the Porsche with chocolate branding – in Swiss colors and with a Swiss team. Today the Toblerone Porsche is driving again.
Since its debut, the 911 Turbo has been revered as much for its design as for its performance and sound. Now, after nearly five decades and eight generations, Porsche Cars North America (PCNA) is pleased to honour the sports car in an entirely new way.
Challenging times highlight the need for leadership. Porsche CEO Oliver Blume explains how he is guiding the company smoothly through the COVID-19 crisis, which principles are helpful to him in the process — and what team sports has got to do with it.
hat constitutes a true pioneering achievement? At the Volkswagen Drive Forum Event in Berlin, Porsche CEO Oliver Blume joined moderator Cherno Jobatey, entrepreneur Sara Nuru and author Yasemin Yazan on a mission to find out.