Measures and guidelines in the Porsche dealer network

Porsche is working towards a net carbon neutral value chain of newly produced vehicles in 2030. Defined guidelines are intended to direct Porsche's retail organizations towards measures to avoid CO₂ and reduce the carbon footprint. Long-term initiatives and structuring guidelines are intended to align the customer focus with Porsche's sustainability activities.

Sustainability planning handbook

To raise awareness of the relevance of sustainability at Porsche Centers worldwide, Porsche has developed its own guidelines. The Sustainability planning handbook focuses in particular on ecological optimization measures for the buildings of Porsche Centers. The handbook is intended to serve as a guide for the responsible use of energy, water, comfort and materials.

Sustainability and ergonomics handbook

In addition to the sustainability planning handbook, Porsche has written a handbook on the relevance of sustainability and ergonomics at Porsche workshops. The handbook aims to further increase awareness of these two topics. The handbook refers to the equipment, operation, and ergonomics of workshops and makes recommendations for these areas. Potential measures are intended to make workshops more environmentally conscious and create a comfortable and healthy working environment for employees. The focus is primarily on the most resource-efficient operation of a Porsche workshop. For example, the manual describes measures for the efficient use of compressed air or the local reuse and treatment of water. It also recommends measures to improve the well-being of employees, such as providing the right equipment to promote ergonomic working.

3D printing workshop equipment

Within the workshops, attention is also to be paid to reducing the carbon footprint. In selected markets, Porsche is therefore testing a concept for the local production of special tools using 3D printing to carry out repairs. In addition to long-term series production, the development of new workshop equipment will also increasingly focus on the use of innovative and resource-saving technologies.

Reduction of carbon emissions at the warehouse locations

Porsche aims to create suitable conditions for sustainable and future-oriented warehouse locations in the aftersales environment. One focus is on reducing carbon emissions at the warehouse locations. The local warehouse locations are used to supply spare parts to the trade organization of the respective market. These warehouse locations are to be improved through a three-stage program. In the first step, the emissions of all warehouse locations of the subsidiaries worldwide are determined. Depending on the local conditions, the next step is to switch to certified green electricity. Finally, the subsidiaries' warehouse locations worldwide are to be certified in accordance with the three leading sustainability standards LEED, BREEAM and DGNB.

Five out of fifteen warehouse locations are already supplied with certified green electricity, either in part or in full. A further three locations are already planned to be connected to green electricity in 2024.

"Retail Consultation Program”

The Retail Consultation Program is a voluntary consultation program developed as part of Porsche's sustainability strategy and is designed to assess the current sustainability performance of dealerships. It serves to identify optimization potential and derive concrete measures for the continuous improvement of sustainability activities. With the help of the sales markets, global retailers are supported in gradually reducing their existing carbon footprint. The aim is not only to further promote the reduction of carbon emissions, but also to focus on social and entrepreneurial action. The participating retailers will be shown how they can measure their current CO₂ consumption to derive an individual plan with short and long-term improvement measures. A large part of the program deals with energy-saving options and the use of renewable energies to continuously reduce carbon emissions. However, retailers are also given specific advice on how they can reduce e.g., their water consumption and the proportion of non-recyclable waste. So far, individual action plans have been defined for more than 750 retailers in this way.

For newly constructed buildings, under consideration of economic and technical feasibility, Porsche strives for the best possible energy efficiency and the use of renewable energies. To this end, minimum requirements have been defined for new buildings as well as for conversions of existing buildings.