Porsche has set itself the goal of addressing the current sustainability challenges that Porsche faces as a car manufacturer.
Porsche is working towards a net carbon neutral value chain for newly produced vehicles in 2030. Sales and the dealer organizations make a significant contribution to achieving this ambitious target. The targets for the dealer network are therefore derived from Porsche's overarching objectives. Appropriate measures and guidelines are intended to create a suitable framework for a responsible and future-oriented dealer network.
Fair and trustworthy dealings with customers form the basis of Porsche's sales activities. Targeted training measures are designed to convey ethical principles in the sales organizations and raise awareness for greater sustainability.
Selected sustainability activities in the dealer network
