Partner to society

Porsche sees itself as a member of and partner to society, one that is aware of its responsibility. As part of its sustainability strategy, Porsche assists regions and communities around the world in conserving the environment, guaranteeing good labor and living conditions, and boosting social cohesion. In the “Partner to society” strategy field, Porsche aims to use corporate citizenship projects to focus on the people whose social environment is directly or indirectly related to the company, be that its own sites or suppliers and business partners. In particular, young or disadvantaged people should receive strategic support and education to enable them to make permanent improvements to their living situation.

Ever since 2020, Porsche has had its own core team for the “Partner to society” strategy field, comprising representatives of all relevant organizational units at Porsche. The team meets at regular intervals every six weeks: it defines and implements a joint strategy for projects in the strategy field and networks the relevant departments. The company fund, which was set up in 2021, is used to finance Group-wide project ideas. In the year under review, the funds were used to realize initiatives as part of the “Porsche Ride” program in Germany, Switzerland, and France.

Porsche wants to use recognized methods to measure the effectiveness of its projects in the “Partner to society” strategy field. The company is striving towards objective impact assessments on the basis of quantitative criteria, especially for its strategic flagship projects. Porsche also remains in contact with the participants in order to see, with its own eyes, whether a project is really having a lasting positive influence on their lives and how their life situations have changed. Its impact assessment process was expanded further in the year under review, including for initiatives in the “Porsche Ride” program. Moreover, it has developed consistent KPIs for all strategic projects in order to map their footprint (i.e., their range and impact). The results will also be used to adapt current and future projects to the needs of the people affected.

Social activities around the world

With the aim of having a long-lasting impact, Porsche engages in various international projects such as “Porsche helps”, “PAVE” and “Join the Porsche Ride”.

Diverse aid initiatives for Ukraine

Due to the current situation in Ukraine, Porsche has decided to provide support to the people affected.

Support for society

With corporate citizenship projects, Porsche supports charitable activities in core areas.

„Turbo for Talents” – youth development in sports

Under its “Turbo for Talents” initiative, Porsche works to promote talented young people in various types of sports such as soccer, basketball and ice hockey.

Attractiveness as an employer

For Porsche, a strong corporate culture is a fundamental key to success. It enables the company to overcome strategic challenges and create the conditions for a successful transformation.

Occupational health and safety

At Porsche, occupational health and safety are foundations for motivation and willingness to work. Occupational safety is therefore an important goal for Porsche and its employees.

Employee development and socially ethical transformation

In light of the transformation of the automotive industry, employees should be taught technical and interdisciplinary skills for changing responsibilities and roles in various future fields.