World-class golf in Bad Griesbach

“We have improved the tournament experience for golf enthusiasts,” said Detlev von Platen, Member of the Executive Board of Management - Sales and Marketing. “This relates to both the excellent field of players and the attractive support programme onsite. This will give the spectators at this year’s tournament an even better and more intense experience of our brand and our passion for this fantastic sport.”

The field for the tournament, which boasts a prize purse of two million Euros, features no fewer than five major winners, 13 former Ryder Cup players and two from the current crop, as well as a host of tournament winners on the European Tour.

The field features a host of top players

The tournament’s top star is Martin Kaymer. This is the final event for the man from Düsseldorf before he heads off to the USA for the Ryder Cup the following week. The Porsche European Open offers Kaymer’s fans the only opportunity this year to watch the two-time major winner and Germany’s number one golfer at a European Tour event on German soil.

As well as Kaymer, golfing legends Ernie Els (South Africa), major winner
Padraig Harrington (Ireland) and Austrian number one Bernd Wiesberger will also tee off at Europe’s largest golf resort. The top-class field also includes current Ryder Cup player Thomas Pieters (Belgium), Victor Dubuisson (France) and defending champion Thongchai Jaidee (Thailand), as well as Germans Marcel Siem and Maximilian Kieffer.

The highlight is the new Porsche Panamera 4S

In addition to the excellent sporting action, spectators in Bad Griesbach can also look forward to an extensive support programme and large exhibition of products away from the course. The highlight is the new Porsche Panamera 4S, which visitors to the tournament can feast their eyes on at close hand, one week before it is officially launched at the Paris Motor Show.

During the tournament week, the 17^th hole offers two opportunities for someone to get their hands on this outstanding sports car: not only is it the fantastic prize for the first pro to ace the hole during the Porsche European Open, but also for the new Porsche Public Hole-in-One competition. This is open to all adult visitors to the tournament, who have the chance to qualify for an evening shoot-out on the 17^th, in which they will play for a Panamera 4S.

The Porsche Drive programme allows tournament guests to put the latest Porsche models, including the 718 Boxster, through their paces. As well as the Porsche Owners’ Lounge, the “Porsche Welt” area, which features Porsche Design and the Porsche Driver’s Selection, also intensifies the brand experience.

The week kicks off on Wednesday with the Pro-Am tournament, at which the tournament’s top stars will be joined by a host of celebrities from the world of sport, the economy and the media. Also in action will be the winning team from the Porsche Generations Open, a new tournament series for amateurs, which was launched this year.

Porsche is also proving its innovative prowess on the golf scene: for the first time in the history of the European Tour, digital advertising banners, which sport fans will be familiar with from football stadiums, will be used at the 2016 Porsche European Open.