Employees, Society, Sports and Communications


The coronavirus pandemic has permanently changed the Porsche working world, in particular in indirect areas. Mobile working has become the norm and the demands ade of the working worlds of the future have further evolved. Looking ahead, Porsche is focusing on a healthy mix of on-site and mobile working. New workspace is being created on-site on the basis of an increasingly connected working world. Throughout, the focus is on people, as it is they who make the difference. It is therefore especially important to the Executive Board and Works Council that all Porsche AG employees are offered a perspective in the automotive industry’s far-reaching transformation.

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Porsche has always exercised its social responsibility and has also enshrined this as a central element of the Porsche sustainability strategy within the Partner to Society area of action. Once again in the year under review, the company helped to mitigate the consequences of the coronavirus pandemic. Among other things, the regional sports federations in Baden-Württemberg and Saxony were awarded donations to maintain the clubs’ sports activities. 

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Sport has been in the Porsche brand’s DNA since the beginning. It represents team spirit, passion, fairness and respect – in other words, values which are also practised by the sports car manufacturer.

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Porsche is heading into a digital, connected and sustainable future boldly and at a sporty pace. Porsche’s Strategy 2030 will guide he company on its way. It is driven by pioneering spirit, dedication and the desire to permanently change things. The sports car manufacturer is resolutely and systematically realising its ambitious transformation goals – with teamwork, step by step, from one milestone to the next.

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