Culture, sports, education, the environment and social affairs represent the five pillars of Porsche’s support measures.
Porsche has always exercised its social responsibility and has also enshrined this as a central element of the Porsche sustainability strategy within the Partner to Society area of action. Once again in the year under review, the company helped to mitigate the consequences of the coronavirus pandemic. Among other things, the regional sports federations in Baden-Württemberg and Saxony were awarded donations to maintain the clubs’ sports activities. The sports car manufacturer also responded to the flood disaster in the summer, particularly supporting the Aktion Deutschland Hilft e. V. association with donations. In addition to helping in the event of unforeseen occurrences, Porsche pursues a fixed plan with its social engagement. Culture, sports, education, the environment and social affairs represent the five pillars of Porsche’s support measures. The “Donations and CSR Sponsorship” Group directive defines all the Porsche processes, responsibilities and approvals. These ensure that the standard requirements for funding projects are considered. The aim is for the funds for CSR sponsorship and donations to be used in accordance with the law and solely in the interests of the company. In total, Porsche made donations to approximately 200 individual projects in 2021. There were also extensive activities in the areas of CSR and cultural sponsorships. The sports car manufacturer is especially keen to repeatedly make first-class cultural events accessible to the general public. There were live streams of the Stuttgart Ballet of Beethoven’s ballets in the year under review, for example. The charitable Ferry Porsche Foundation was also funded.
Support projects
Porsche made a point of mitigating the consequences of the coronavirus pandemic once again in 2021. For example, the regional sports federations in Baden-Württemberg and Saxony were awarded a total of 339,000 euros.
Support for flood victims
The flood disaster in western Germany touched Porsche personally too as the region around the Nürburgring was heavily affected. Porsche has maintained a special relationship with the people there for decades. Friendships and partnerships have grown on the basis of motorsport. Porsche Motorsport therefore organised an initial group of volunteers in a matter of hours who provided emergency generators, tools and clothing. The sports car manufacturer additionally supported the Aktion Deutschland Hilft e. V. coalition with a million-euro donation. The funds went towards immediate aid for the flood victims and strengthened the work of the various rescue associations in the affected areas, where the coalition helped to search for missing people, organised accommodation, assisted with clean-ups and secured dangerous areas. The auxiliary staff also helped with medical care, sourced food and arranged catering for the emergency services. Porsche additionally called upon its employees to make private donations. Porsche Deutschland GmbH and its dealer organisation likewise donated 750,000 euros to the Aktion Deutschland Hilft e.V. coalition. An additional 50,000 euros were donated by MHP Management- und IT-Beratung GmbH.
Racking up metres for a good cause
More than 2,300 Porsche employees from 34 countries racked up a total of 67,559 kilometres for a good cause in the first Porsche Virtual Run held from 17 September to 3 October 2021. Ahead of the run, Porsche pledged to make a donation of 50 cents per kilometre run to the international Make-A-Wish Foundation, which aims to fulfil the dearest wishes of children in difficult life situations. This goes hand in hand with the hope that such a positive experience might mobilise undreamt-of strength in the children and their families as they battle their illnesses. More than 500,000 children around the world have benefited from this to date. Based on the fantastic level of involvement in the Virtual Run, Porsche promptly increased its donation to 200,000 euros. The participants used the Pumatrac app to log their running performance and could freely select their pace, frequency and distance. As a little incentive, the runners were able to tackle three legendary racetracks – Le Mans (13,626 metres), the Nürburgring Nordschleife (20,830 metres) and the 72-kilometre-long Targa Florio – and were allowed to complete the courses in stages. A number of wishes have since been fulfilled. 16-year-old Fasil was able to engage in a secret mission with Porsche Motorsport and follow the first test laps of a future racing car live. In addition, Porsche works driver Richard Lietz demonstrated the racing line to Fasil, who has muscular dystrophy, on a virtual racetrack in the race simulator.
The Mobifant playbuses have been a firm fixture in Stuttgart for decades. With the old vehicles having reached the end of their days, the donation safeguarded the long-term existence of this social institution.
New playbuses put into operation
Stuttgarter Jugendhaus Gesellschaft used a Porsche donation in the amount of 230,000 euros to buy five new Volkswagen vans. These serve as playbuses that go by the name of Mobifant for children up to the age of 12. The Mobifant playbuses are equipped with all kinds of movement games. Qualified educators take the playbuses to places where children have especially limited space to play. The Mobifant playbuses have been a firm fixture in Stuttgart for decades. With the old vehicles having reached the end of their days, the donation safeguarded the long-term existence of this social institution.
Stiftung Lesen promotes equal opportunities
Together with the foundation Stiftung Lesen, Porsche extended the operation of five reading clubs for another three years in the year under review. The sports car manufacturer supports a total of 12 reading clubs in Baden-Württemberg and Saxony. Schools use the funds among other things for room fittings and equipment. Porsche also helps with the purchase of reading materials, for example, books, magazines or digital media. The schools are free to choose what literature they wish to buy. The aim of this support for reading clubs is to promote equal opportunity – children should be granted education opportunities irrespective of their backgrounds or school conditions.
Supp_optimal: meals served to those in need
Porsche provided the Supp_optimal project of the Bürgerstiftung Stuttgart organisation with 250,000 euros in funding in 2021. From November 2020 to June 2021, Supp_optimal served more than 12,000 meals to people in precarious circumstances in Stuttgart city centre. As the needs are even greater in other districts, the Porsche donation has now been used to create temporary serving stations there. The sum donated comes from the Porsche employees, with Porsche Gastronomy intentionally not passing the temporary reduction in VAT on to the guests as price reductions. The Executive Board and the Works Council instead chose to spend Porsche Gastronomy’s additional revenue on serving food to those in need.
Porsche donated 60,000 euros to the Aces for Charity campaign that made up part of the 44th Porsche Tennis Grand Prix. The aim of the donation is to fund sports opportunities and activities for children and young people in order to mitigate the impacts of the pandemic.
Porsche plants new drinking water forest
Five hundred hornbeams and 500 small-leaved lime trees spread across a hectare in Eberdingen-Hochdorf (Ludwigsburg district) make up a new mixed deciduous forest. The planting campaign of the organisation Trinkwasserwald e. V. was conducted in October and made possible by a Porsche AG donation. What made this special was that the young trees were planted with the active assistance of 50 Porsche Procurement employees who volunteered for this good cause as part of the Porsche hilft programme. In collaboration with Trinkwasserwald e.V., Porsche has created a total of 14 hectares of new mixed deciduous forest in the Stuttgart region and in Leipzig since 2017. The major advantage of deciduous forests is that they generate 800,000 litres per hectare more groundwater than coniferous forest monocultures on average – and will be doing so every year for generations. The joint engagement of Trinkwasserwald e.V. and Porsche generates more than 11 million litres of drinking water a year. This is enough to supply 11,000 people with drinking water for life. On average, a person needs 1,000 litres of drinking water a year.
AMSEL Stiftung recognises engagement
In October, the AMSEL Stiftung Ursula Späth foundation acknowledged committed people whose actions were sustainably improving the lives of people with multiple sclerosis at the Porsche Museum. The company has been supporting this foundation since 2014. The 2020 event had to be cancelled due to the coronavirus. After a delay of a year, the four awards – the Care Award, Media Award, Ursula Späth Award and MS Activist Award – were presented in person once again. The foundation has been improving the lives of people with multiple sclerosis through its work for 40 years.
New children’s award
For the tenth time, the Bürgerstiftung Stuttgart organisation presented its Citizens’ Award to people and organisations who make a notable volunteering contribution. Albrecht Reimold, Member of the Executive Board responsible for Production and Logistics at Porsche, welcomed around 250 guests to the award ceremony held at the Porsche Museum. In addition to the traditional awards in the categories of Sustainability and Innovation, there was a special award for particular engagement during the pandemic as well as a public choice award. A new addition in 2021 was the children’s award. This was endowed by Porsche and presented to the Bees working group by Sebastian Rudolph, Vice President Communications, Sustainability and Politics. The bee project is aimed at children and young people who have had to endure traumatic experiences in their lives, are affected by violence and neglect or are unable to participate in mainstream schooling due to psychological issues. The project is designed to help children further develop their personalities and strengthen their social and emotional skills, independence and personal responsibility.
Donation of 60,000 euros at Aces for Charity
The 44th Porsche Tennis Grand Prix was a resounding success with its Aces for Charity campaign, which has been an integral part of this traditional tournament for many years. Due to the special coronavirus circumstances, Porsche donated 200 euros to a good cause for every ace served this year – twice the sum that is usually donated. A total of 260 aces were served in the course of the week-long tournament and the company rounded its donation up to 60,000 euros. The money was shared equally among the tournament’s charity partners, the Agapedia Foundation and the Baden-Württemberg Sports Federation. The aim is to fund additional sports opportunities and activities for children and young people in order to mitigate the impacts of the pandemic. An important role in terms of the good donation result was played by Karolina Pliskova. The 2018 Stuttgart winner served 21 aces in her match against Jelena Ostapenko alone, thereby setting a new record for a clay tournament.
Fostering self-confidence
Porsche has been supporting the non-profit association Weihnachtsmann & Co. for 46 years. Once again in 2021, it donated 10,000 euros for the funding of charitable facilities and organisations in the Stuttgart region. The cheque presentation is usually complemented by voluntary work by the Porsche trainees at the Weihnachtsmann & Co. sales stand at the Stuttgart Christmas market but the coronavirus pandemic prevented this again. The donation first and foremost benefits the repair station of the organisation. Here, children and young people are given guidance by experienced and trained voluntary helpers and learn how to repair items such as bikes, toasters and cupboard hinges. Space was created and workplaces were equipped with tools for this. Through its work, the repair station above all supports children and young people from disadvantaged backgrounds. The aim is to foster their self-confidence through success.
Porsche and its sales subsidiaries are involved in projects all over the world. For example, Porsche supports socially vulnerable families in marginalised neighbourhoods together with the Latin American organisation Un Techo.
International commitments
Porsche and its sales subsidiaries are involved in projects all over the world. Porsche China has been running the Dealer CSR Fund since 2018, supporting local projects throughout China. The project proposals are submitted by Porsche dealers and implemented in collaboration with non-profit organisations. Over the past four years, almost 200,000 people have been supported by more than 20 initiated projects. In 2021, for example, Porsche China supported the Orphan Care Project and the Rural Students Reading Project.
Through its CSR campaign Porsche Do Dream, Porsche Korea aims to open up new opportunities and prospects to disadvantaged children and young people. One part of this programme is Porsche Dream Up, a scholarship initiative for particularly talented young people in the fields of art and sports. Further, Dream Playground creates play opportunities inside buildings. Other projects under this initiative include Porsche Dream Circle for environmental education in schools, Bee’lieve in Dreams, a honeybee project for greater biodiversity in Seoul and Smart Traffic Safety Solution for Children.
Porsche Latin America has been working with the charitable organisation Un Techo since 2012. This Latin American non-governmental organisation works to help socially vulnerable families in marginalised neighbourhoods, provides housing in areas of extreme poverty and also offers educational programmes. The donation made in the reporting year will be used to fund at least 50 houses in 14 Latin American countries.
Porsche Cars North America is involved in the Goodr initiative – as part of its CSR sponsorship activities, groceries are handed out to people in precarious life situations at pop-up stores in Atlanta and Los Angeles. The impacts of the pandemic entail millions of unemployed people in the USA. Therefore, there are progressively more families that lack the basic necessities such as food.
CSR sponsorship
Funding of endowed chairs
Porsche regularly supports academic education in Germany by working with higher education institutions. For example, the Dr. Ing. h.c. F. Porsche AG Chair of Strategic Management and Digital Entrepreneurship was created at the HHL Leipzig Graduate School of Management in 2013. Up to the end of 2021, more than 2,500 students had already benefited from the courses, seminars and projects on offer. The company also supports teaching, research and the continuous development of vehicle engineering at Esslingen University of Applied Sciences.
Start-up contest for school pupils
Jugend gründet is a business plan and simulation contest organised by the Steinbeis Innovation Center Business Development at Pforzheim University. Last year, more than 3,000 trainees and school pupils from year 10 and above from all over Germany submitted their start-up proposals. Porsche has been the main sponsor of the contest since 2016 and also awarded its special Digital Future prize for the second time in 2021. The winners were Nightlight UG with their intelligent reflector post LightPole. The reflector post picks up the light from approaching vehicles and lights the road for 15 seconds if needed. The jury was convinced, saying that the inventors had picked up on an important societal need – the need for road traffic safety. What is especially impressive is that the idea has huge further development potential. For example, the reflector posts which are currently self-sufficient could also be turned into smart reflector posts. They could collect data and issue warnings, for example if there is black ice, if animals are crossing or if someone is driving the wrong way.
Youth development in sports
Porsche has been supporting the youth work of sports clubs for years with numerous partnerships run under the motto of Turbo for Talent. One particular focus is how to balance school, sports and working life.
Sport has been in the Porsche brand’s DNA since the beginning. It represents team spirit, passion, fairness and respect – in other words, values which are also practised by the sports car manufacturer. Porsche is aware of its social responsibility and imparts these principles to young people. The company has been supporting the youth work of sports clubs for years with numerous partnerships run under the motto of Turbo for Talent. One particular focus is how to balance school, sports and working life. The programme also promotes social aspects and turning talented individuals into personalities.
The Germany-wide CSR programme focuses on the Porsche sites in Stuttgart and Leipzig. Its partner clubs in Baden-Württemberg are SC Bietigheim-Bissingen Steelers (ice hockey), SV Stuttgarter Kickers, SG Sonnenhof Großaspach (football) and the Porsche Basketball Academy in Ludwigsburg. In Leipzig, Porsche works with RB Leipzig (football). Porsche’s youth development network in the area of football was expanded in summer 2020 with the addition of Borussia Mönchengladbach, and this was followed by Erzgebirge Aue in 2021.
Porsche has been supporting the youth work of sports clubs for years with numerous partnerships run under the motto of Turbo for Talent. One particular focus is how to balance school, sports and working life.
FC Erzgebirge Aue new to Porsche’s youth development
FC Erzgebirge Aue e.V. has been an official partner club of the sports car manufacturer since 1 July. This involved Porsche acquiring the naming rights for the Porsche Kumpelschmiede boarding school and for the youth training centre, which now goes by the name of Porsche Kumpelschmiede – das Nachwuchsleistungszentrum. As such, the sports car manufacturer is now involved in another site for junior sportspeople. Porsche Werkzeugbau GmbH Schwarzenberg, which is a wholly owned subsidiary of Porsche AG, is located not far from the Erzgebirgsstadion stadium.
“FC Erzgebirge Aue stands for tradition and is a regional beacon with a large and loyal fan base. The club allows children and young people to develop personally through sports. We are therefore delighted to be able to support FC Erzgebirge Aue as another club,” says Lutz Meschke, Deputy Chairman and Member of the Executive Board responsible for Finance and IT at Porsche AG.
Porsche and Volkswagen extend partnership with RB Leipzig
The Turbo for Talent youth development programme is being continued in Leipzig. The parties involved have extended the cooperation agreement concluded in 2014 for a further three years up to 30 June 2024. As such, Volkswagen will remain the club’s mobility partner and Porsche will remain its strategic youth partner. At its production site in Saxony, Porsche primarily focuses on social engagement. The club and the company have set themselves the goal of getting children and young people excited about team sports, making it easier for children from more socially disadvantaged families to access club sport and offering talented junior football players targeted support.
Their joint projects include the Leipzig Quarter-Finals, an annual tournament for junior players. After a one-year hiatus due to the pandemic, this was able to take place once again as a hybrid event format involving digital preliminary rounds and the final day held on the football pitch. Once a year, Porsche additionally names the club’s best junior team the Porsche Talent Team. The concepts of inclusion and integration feature in the projects too, for example in the form of an inclusive football school.
Porsche Turbo Awards for junior sportspeople
The Porsche Turbo Awards have been recognising talented individuals with the best sporting development, very good school achievements and the greatest social engagement since 2016. In the year under review, a total of 18 boys and girls from the six partner clubs received awards. The Porsche Turbo Awards were presented at the Porsche Museum by Sami Khedira, former professional football player and an ambassador for Porsche’s youth development: “Professional youth development that takes somebody from being a junior player to a professional sportsperson is incredibly important. Unfortunately, not all young people have the same opportunities and the same good fortune as I had. I therefore think the way in which Porsche nurtures talented junior players and offers children and young people the opportunity to develop personally through sport is very good and also important.”
Premiere of the Porsche Football Cup at Stuttgart’s ADM-Sportpark
The first Porsche Football Cup was held on the Stuttgarter Kickers grounds in Degerloch in early September. The tournament for the Porsche partner clubs’ U15 teams was held for the first time in 2021 and is expected to be hosted annually by a different partner going forward. RB Leipzig’s U15 team secured the inaugural win at Stuttgart’s ADM-Sportpark in glorious sunshine and perfect football weather. The Leipzig team beat Borussia Mönchengladbach’s junior players in the final in front of around 300 spectators.
In addition to sporting competition, the Porsche Football Cup was also about a good cause, with Porsche donating 500 euros for every goal scored as part of the Goals for Charity campaign. A total of 18,000 euros was donated on the basis of 36 goals scored. The money went to two Stuttgart-based sports and activity projects for children and young people – Sport VereinT and GESund & GEStärkt. The sports car manufacturer upped the donation amount to 25,000 euros.
Cultural sponsorship
The Beethoven Ballets at Stuttgart’s Schauspielhaus theatre were broadcast live this year due to the coronavirus pandemic. Porsche made this extraordinary event possible as the main sponsor of the Stuttgart Ballet.
The sports car manufacturer has been supporting cultural projects for years. The aim is for as many people as possible to be able to enjoy culture for free. “We at Porsche see ourselves as a partner to society,” says Andreas Haffner, Member of the Executive Board responsible for Human Resources. “Our taking culture to the general public is an important aspect of this. Because we firmly believe that a free society and culture are inextricably linked.”
In addition to its partnerships with the Stuttgart Ballet and Leipzig’s Gewandhaus Orchestra, the premium manufacturer’s support of the Elbphilharmonie concert hall is one of its most extensive engagements to date. Porsche Deutschland has been a Principal Sponsor of this iconic concert hall in the port of Hamburg since July 2021.
Wagner 22 festival – free opera
Porsche and Leipzig Opera House have entered into a partnership – in summer 2022, the cultural institution will invite Wagner aficionados from around the world to attend the Wagner 22 festival. All of the German composer’s operas will be performed in the space of the three-week event. Joint planning for this major celebration has already begun and Porsche is supporting the event as a main sponsor. The partnership will allow Wagner fans to see two performances for free – there are plans for public broadcasts of the works Tannhäuser and Der fliegende Holländer in Augustusplatz square.
Partnership with the Elbphilharmonie
In 2021, Porsche Deutschland expanded its engagement in the area of cultural sponsorship by becoming a Principal Sponsor of one of the world’s newest and most significant concert halls. The Elbphilharmonie delights fans of culture from all over the world. In July and August 2021, Porsche presented a series of concerts called Elbphilharmonie Sommer. This featured something to cater to all tastes, from great classics and foot-tapping jazz to silent film concerts – played in some cases by some of the world’s best junior orchestras. “Porsche and the Elbphilharmonie both stand for breathtaking performance, a passion for aesthetics and design, and unforgettable moments,” says Alexander Pollich, Chief Executive Officer of Porsche Deutschland.
Partnership with the Leipzig Opera Ball extended again
The sports car manufacturer Porsche announced that it would remain by the side of the Leipzig Opera Ball on the evening of the ball in October 2021. This engagement focuses on supporting the greater good. Porsche has been presenting the dance evening since 2013 and, in this context, it donates the main prize in the Opera Ball tombola in the form of a vehicle. The winner in the year under review was presented with a 718 Boxster in Racing Yellow with a blue top and black interior. In choosing these colours, the company gave a nod to Leipzig’s coat of arms, thereby underscoring its affiliation with the region. As is tradition, all the tombola proceeds went to the foundation Leipzig hilft Kindern, which supports projects for children and young people in the region. The beneficiaries included the Wunderfinder project of the foundation Stiftung Bürger für Leipzig, which arranges the educational sponsorship of nursery schoolchildren in the east of Leipzig and in the Grünau district. Financial support was also given to the association Bemmchen-Leipzig e.V.
Stuttgart Ballet presents Beethoven Ballets online
As the main sponsor of the Stuttgart Ballet, the sports car manufacturer made an extraordinary event possible in spring 2021 – the Beethoven Ballets at the Schauspielhaus theatre. The dance homage to Beethoven had to be cancelled in 2020 due to the coronavirus pandemic. But in 2021, the ballet company paid tribute to this great composer by live stream to belatedly mark his 250th birthday. It was a dance affair in a virtual age: “We will make cultural events accessible to the general public in the future too – be it virtually or, hopefully soon, in person once again,” says Andreas Haffner, Member of the Executive Board responsible for Human Resources at Porsche. In addition, Stuttgart’s John Cranko School celebrated its 50th anniversary last year. Porsche contributed 10 million euros to the rebuilding of one of the world’s most renowned ballet schools. The funding was provided through a foundation that the sports car manufacturer established in 2013 together with the city of Stuttgart.
Other engagements in 2021
RoadMovies drive-in cinema in Leipzig
The silver screen on an FIA-certified circuit – this was made possible in 2021 for the second time with the Porsche RoadMovies drive-in cinema in Leipzig. The Porsche Experience Centre Leipzig offered a wide array of films on the 144-square-metre screen. Taking into account the Saxony Coronavirus Protection Ordinance, the event site was able to accommodate a total of 200 vehicles. A new addition this year was the themed days. Among other things, these included specials such as Classic Mondays and films for car enthusiasts every Wednesday. The visitors were able to complement their cinema experience with guided drives on the Porsche circuit in Leipzig, either in their own vehicles or in a Porsche sports car.
Partnership with Palace Festival
Porsche and its subsidiary MHP entered into a strategic partnership with the Ludwigsburg Palace Festival. Together, the partners intend to engage with young and new target groups. To this end, culture is being positioned as a driver of innovation – the festival as a celebration of the arts, democracy and sustai-ability. The performances put on in the palace theatre, palace chapel or order hall will not only be broadcast on large screens in the inner courtyard or the Blooming Baroque gardens, but will also be streamed online. The three partners are also creating a Digital Feedback Room where everything revolves around communication – a chat room, newsroom and pinboard have been incorporated into the new website to promote debate. Increased activities on the social media platforms Facebook, Instagram and YouTube are to be used to multiply the number of digital subscribers to the Ludwigsburg Palace Festival between now and 2025.
Ballett JUNG+ dance sponsorship project
Dance and creativity for a full academic year – together with Porsche Deutschland, the Stuttgart Ballet launched the initiative Ballett JUNG+. Two institutions will initially benefit from this between November 2021 and May 2022 – Jerg-Ratgeb-Realschule school in Herrenberg and Konrad-Widerholt-Schule school in Kirchheim unter Teck, which is a special needs education and advice centre with a focus on learning. The 52 school pupils get together with two dance therapists at their schools twice a month and develop their own choreographic scenes. At the end of the running time, the results will be merged during a joint intensive week on the rehearsal stage at the John Cranko School in such a way that the year five and six students can put on a workshop presentation.
Ferry Porsche Foundation
“Education and digitalisation are among the most important topics of the modern age. The Ferry Porsche Foundation is therefore actively increasing its engagement in the area of digital education. Above all, we wish to build bridges between disadvantages children and young people and a promising future." Sebastian Rudolph, Chairman of the Ferry Porsche Foundation
Established in 2018, the Ferry Porsche Foundation focuses on a broad range of social responsibilities. Its activities are centred on child and youth development. The Ferry Porsche Foundation supports charitable projects in the social sector and in the areas of environment, education and science, culture and sport.
Support in times of crisis
In 2021, the Ferry Porsche Foundation applied itself in particular to areas where the impacts of the coronavirus were most keenly felt, such as the topic of child poverty. The foundation supports the organisation Straßenkinder e.V. with the projects street work and education in times of crisis. The initiative has set itself the goal of reducing the gaps in education caused by the coronavirus, securing primary care and facilitating the reintegration of street kids. The Ferry Porsche Foundation also supported six women’s shelters in Baden-Württemberg and Saxony last year with a total of 200,000 euros. Among other things, the funds are spent on campaigns on the topic of domestic violence, 24-hour emergency phone lines and the facilities’ day-to-day work.
1.2 million euros for school digitalisation
The foundation trained a spotlight on the topic of digitalisation in schools with the second Ferry Porsche Challenge. Around 300 education institutions in Baden-Württemberg and Saxony entered with their digitalisation projects. Thirty-one schools were recognised and funded with a total of 1.2 million euros. All the winning projects will be documented and prepared so that other schools can adopt the project ideas as best practices too. The Ferry Porsche Foundation provided a further 61 schools with digitalisation momentum in the form of a “digital boost” amounting to more than 900,000 euros. Organisations such as the Hacker School, the NEO Academy and Digital Sparks, which are likewise supported, serve as excellent multipliers here.
Digital Village now also in Europe
Digital education was also a focus internationally. Already in the previous year, the foundation and SOS Children’s Villages supported the development of the digital education programme Digital Village in São Paulo, Brazil. This engagement was then expanded to four locations in Europe in 2021. In the programme, children and young people are given hardware and Internet access as well as training in how to use digital media.
550,000 euros for the flood victims
Helping the people affected by the flood disaster in North Rhine-Westphalia, Rhineland-Palatinate and Bavaria was a matter close to the foundation’s heart. Day care centres, schools and social facilities are to be rebuilt with a donation of 550,000 euros. The aim is to restore normality in particular to the lives of children and young people. In addition to numerous new activities, existing support relationships such as those with food banks, ARTHELPS and the organisation Stuttgarter Kinderstiftung were extended. The Ferry Porsche Foundation supported more than 130 projects with a total of almost five million euros in 2021.
