A grey rolling door rises at the press of a button to reveal an unprepossessing warehouse space. Here in Buchholz, a small town in northern Germany, one of the most important goals of the future—a world without plastic—is being actively pursued. Traceless Materials GmbH, a German start-up, has developed an innovative solution. Hidden away inside small sample vessels on a laboratory table as well as in large black boxes on the right side of the depot: a light orange crystalline substance that is capable of replacing plastic. With this substance, the two founders of Traceless, CEO Dr. Anne Lamp and COO Johanna Baare, seek to revolutionize the plastics industry—and to wage war on plastic pollution. The two women and their team—winners of a 2022 German Entrepreneur Award in the category “StartUp”—are keenly dedicated to achieving their goal.

Dr. Anne Lamp, CEO Traceless Materials GmbH, Johanna Baare, COO Traceless Materials GmbH, (l-r), 2022, Porsche Consulting
Success with an innovative product idea—Lamp and Baare win the 2022 German Entrepreneur Award in the "StartUp" category for their company Traceless. Credit: Porsche Consulting/Andreas Laible

Sheeting made of grain residues—compost in nine weeks

A truckload every minute. Or expressed in numbers, around ten million tons a year. According to the NABU conservation organization, that is the rate at which plastic waste lands in the world’s oceans. That figure will more than double by 2040, predicts a study by the Pew Charitable Trusts non-profit and the Systemiq system designer. One of the main causes is the enormous increase in single-use plastics. And the consequences are dire. Marine animals and birds are dying. Habitats such as coral reefs are suffering from a build-up of waste. And biodiversity is profoundly at risk. To avert the impending demise of the oceans, there is a great need for pioneers—companies like Traceless.

Founded in 2020 in the town of Buchholz in der Nordheide south of Hamburg, Traceless has developed a completely new product: a bio-based granulate that can be further processed into a sustainable alternative to plastic. The founders have even ensured that the plastics industry doesn’t have to convert its injection molding machinery in order to further process the product. The granulate is made of residues from processing grain, which are also used in animal feed. Of crucial importance here is that the material is completely biodegradable under natural composting conditions—within a record time of nine to twelve weeks, the founders promise. As the name “Traceless” indicates, this is a solution that vanishes without a trace.

Biological Cycle, 2022, Porsche Consulting
The bio-based granulate “Traceless” is produced according to the cradle-to-cradle principle. The basic idea here is that waste products can be kept in closed loops and used subsequently as nutrients. Credit: Traceless Materials GmbH

First major client: the Otto Group

The idea for Traceless came from Hamburg native Dr. Anne Lamp, born in 1991, around three years ago when she was working on her PhD in process engineering at the Hamburg University of Technology. Alongside her doctoral research, she turned her attention to another process: namely, how a material with similar properties to plastic could be produced from agricultural industry byproducts. Initial samples were generated, and the first large company became interested. This was the family-run Otto Group, a long-standing international e‑commerce business. “Otto was excited right away, even though it took some imagination to envision real packaging materials from those early samples,” says Lamp. “But that was when I started to realize this could really attract people’s attention.”

Johanna Baare, COO Traceless Materials GmbH, Dr. Anne Lamp, CEO Traceless Materials GmbH, (l-r), 2022, Porsche Consulting
Lamp and Baare got to know each other at the “ActOnPlastic” challenge from the Project Together Berlin incubator. Together the two founders refined their idea into a real business model—and launched Traceless in September 2020. Credit: Porsche Consulting/Andreas Laible

While still a doctoral candidate, she promptly entered her idea and first project samples in the “ActOnPlastic” challenge from Project Together, a Berlin-based incubator. There she met her co-founder Johanna Baare. “The challenge was to bring together 100 ideas to solve the global plastic problem,” says Lamp. “Mine was one of them. Everyone with an idea was assigned a mentor from business, and I was matched with Johanna.” The two women held virtual meetings for half a year on Zoom, refining the idea into an actual business model. Two and a half years later, when Lamp took the plunge to launch a business, she was clear about one thing: “I can’t do this alone, I need Johanna at my side.” While Lamp brings the technical expertise, Baare is responsible for business matters. “What makes us such a strong founder team is that we complement each other so well in our respective areas of expertise,” says Baare, who was born in 1988 and earned degrees in psychology and business administration.

Dr. Anne Lamp, CEO Traceless Materials GmbH, 2022, Porsche Consulting
“We want Traceless to replace as many plastic products as possible, especially those that could end up in the environment or for which we don’t have the right recycling techniques,” says Dr. Anne Lamp, CEO of Traceless Materials GmbH. Credit: Porsche Consulting/Andreas Laible

What truly unites the two young entrepreneurs is the goal on which they resolutely base all their business decisions. “Our mission is for our product to make a real impact,” says Lamp. “We want Traceless to replace as many plastic products as possible, especially those that could end up in the environment or for which we don’t have the right recycling techniques.” Traceless has a wide range of potential applications. The granulate can be used to make wraps and coatings as well as alternatives to hard plastics. Packaging and single-use products are high on the agenda as well. Products like straws, ice cream spoons, fruit and vegetable containers, and e‑commerce packaging materials could all be replaced by Traceless in the future. In order to clearly distinguish these end products from their conventional plastic counterparts, each will be stamped with the Traceless logo.

Alessandro Cataldo, Gabriela Silva, colleagues from R&D, Dr. Anne Lamp, CEO Traceless Materials GmbH, Johanna Baare, COO Traceless Materials GmbH, (l-r), 2022, Porsche Consulting
The founders (right) and two of their colleagues from R&D, Gabriela Silva and Alessandro Cataldo (left), in the lab at the company’s headquarters in Buchholz. The team is working on quality assurance for material samples. Credit: Porsche Consulting/Andreas Laible
The granulate “Traceless” is made of byproducts from grain processing, 2022, Porsche Consulting
Traceless’s bio-based granulate is made of byproducts from grain processing—natural materials also used in animal feed. Credit: Porsche Consulting/Andreas Laible
Preliminary stage in the Traceless production process, 2022, Porsche Consulting
A preliminary stage in the Traceless production process. The finished bio-based granulate can be used to make replacements for wraps, coatings, and packaging products as well as hard plastics. Credit: Porsche Consulting/Andreas Laible
Johanna Baare, COO Traceless Materials GmbH, Dr. Anne Lamp, CEO Traceless Materials GmbH, (l-r), 2022, Porsche Consulting
The granulate is currently being produced in small volumes at the pilot plant in Buchholz. The founder team is working on expansion, with a larger production plant scheduled to start up in 2024. Credit: Porsche Consulting/Andreas Laible
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From pilot phase to takeoff

In conjunction with several partners, including the Otto Group and Lufthansa AG, a 22-member team is working intensively on the first pilot products. Plans call for Otto to already start testing Traceless shipping materials in 2022. And Lufthansa, Germany’s largest airlines, is ready to use the first prototypes for its onboard packaging. Further steps are needed, however, before production can begin on an industrial scale. The granulate is currently being made in small batch sizes at the first pilot plant in Buchholz. “Compared to the volumes we used to make at the lab, that’s already quite a lot for us,” says Baare. “But it’s essentially nothing for the plastics industry so we really have to scale it up. That’s our greatest challenge, but it’s also a major incentive to ramp up our material production as fast as possible because there’s clearly a high level of demand.” The team is preparing to start up a larger plant in 2024, in order to produce on a mass scale and be capable of replacing entire product lines with natural materials in the near future.

Johanna Baare, COO Traceless Materials GmbH, Dr. Anne Lamp, CEO Traceless Materials GmbH, (l-r), 2022, Porsche Consulting
The two founders complement each other perfectly. Lamp, who has a doctorate in process engineering, brings the technical expertise. And Baare, with degrees in psychology and business administration, oversees the business side. Credit: Porsche Consulting/Andreas Laible
Tobias Scholz, head of engineering, Johanna Baare, COO Traceless Materials GmbH, Dr. Anne Lamp, CEO Traceless Materials GmbH, Pascal Volkmer, project engineer, (l-r), 2022, Porsche Consulting
Founders Lamp and Baare at a team meeting with Tobias Scholz (head of engineering, left) and Pascal Volkmer (project engineer, right). Credit: Porsche Consulting/Andreas Laible
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Traceless—Holistically Sustainable

In terms of sustainability, Traceless is a big step ahead of bioplastics, as shown by this compostability test of its wraps (left, thickness: 0.2 and 1.6 mm) and a conventional biowaste bag (right, thickness: 0.03 mm). Credit: Traceless Materials GmbH
In terms of sustainability, Traceless is a big step ahead of bioplastics, as shown by this compostability test of its wraps (left, thickness: 0.2 and 1.6 mm) and a conventional biowaste bag (right, thickness: 0.03 mm). Credit: Traceless Materials GmbH

The founders of Traceless determined right from the start that their material should be sustainable overall without any undesirable side effects. It should not only solve the plastic pollution problem but also refrain from creating new problems such as the need for greater use of land or higher levels of energy. In short, Traceless’s overall footprint on the planet should be positive. According to Dr. Anne Lamp and Johanna Baare, they therefore considered all their product’s environmental impact indicators and developed it in accordance with the cradle-to-cradle principle, which is based on the idea that waste products are nutrients. It means that all materials should be part of ongoing circular systems and change into nutrients after their intended use.

The key to Traceless’s outstanding compostability lies in its natural ingredients. “What makes our solution so special is that we don’t produce any synthetic polymer chains like those in the chemical industry’s conventional plastics or in bioplastics,” says Baare. “We use polymers that already exist in nature. That also means they’re biodegradable—in just a few weeks.” Traceless is therefore suitable for products that all too often end up in nature as waste. However, its high compostability means it is less resistant to acids and weather conditions. It also cannot hold up against liquids for long periods of time, which would be required for products such as orange juice bottles. As Lamp explains, “In that case, it still makes sense to use conventional plastics—assuming there’s a closed technical loop in which the materials are completely recycled. But for all other applications where the loops can’t be closed, we need biological cycles and materials like Traceless.”

Traceless has another sustainability-related advantage. Because the bio-based granulate is made from the byproducts of annual plants, it needs no further recycling or reuse in connection with its life-cycle assessment. This contrasts favorably with materials such as wood or paper, when one considers that the trees from which they originated need seven years to grow again.

Johanna Baare, COO Traceless Materials GmbH, 2022, Porsche Consulting
“What makes our solution so special is that we don’t produce any synthetic polymer chains. We use polymers that already exist in nature, which means they’re also biodegradable in nature,” says Johanna Baare, COO of Traceless Materials GmbH. Credit: Porsche Consulting/Andreas Laible

German Entrepreneur Award (Deutscher Gründerpreis)—The Final Round

Founded in 2002, the German Entrepreneur Award honor individuals who have the courage to turn their visions into business plans—and their ideas into companies. In addition to Traceless Materials GmbH, there are five other nominees in the StartUp (“start-up”) and Aufsteiger (“rising star”) categories for the final round and awards ceremony on September 13 in Berlin.

WINNER (Aufsteiger)
Counterfeit Catchers Transparency, predictability, and trust are essential qualities along the entire supply chain. The B2B software from Mannheim-based Osapiens Services GmbH protects consumers and globally active companies from fake products, piracy, and smuggling. Using special codes, scanners, and an innovative technology platform, investigators can seamlessly track such things as product journeys from source to recycling.

NOMINEE (Aufsteiger)
Quicker Questionnaires Hamburg-based Appinio GmbH is transforming the survey sector. Instead of days or weeks, it now takes only a few minutes on average to conduct a digital survey “out in the field,” i.e., with respondents, and present the results. Using completely new methods, social media mechanisms, and a generous helping of entertainment, Appinio compiles data faster and better—because its system apparently also encourages people to respond with greater candor.

NOMINEE (Aufsteiger)
Swifter Sand and Stone Supplies Faster, more digitized, and more transparent—Schüttflix GmbH from Gütersloh has developed an app for transporting and disposing of bulk goods, which is solving problems and modernizing the construction industry. Gravel, crushed stone, and sand can now be ordered quickly and easily via a cellphone app. Delivery locations can be marked on a virtual map and delivery status tracked down to the minute. The company also helps construction material suppliers and transport companies work transregionally and avoid empty runs, and thereby also improve their carbon footprints.

NOMINEE (StartUp)
Power from Printers
Additive Drives GmbH from Dresden has succeeded in using 3D printing to produce the conductive copper and aluminum components for electric motors. Whereas conventional techniques can only process copper in wire form, for example, additive production enables completely new and more efficient geometries, and the resulting motors are up to 45 percent more powerful. The company’s clients include Ford (USA) and Toyota (Japan) in addition to all the major German carmakers.

NOMINEE (StartUp)
Answers with AI Artificial intelligence (AI) is entering a new dimension. Aleph Alpha GmbH from Heidelberg has developed an AI model that grasps logical relations in both texts and images. It not only recognizes objects but also apprehends contexts and causes, and responds in nearly creative ways. Its answers are not only precise, rapid, and transparent, but also aligned linguistically to human understanding. AI can now be used to answer questions hidden in huge and complex volumes of data.

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Text first published in Porsche Consulting Magazine.

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