All Porsche enthusiasts now can immortalise their dream sports car on an individual art print. The VIN Art Configurator can be used to create high-quality portraits of your own Porsche, or a configured model.
“With our VIN Art portraits, we are bringing that Porsche feeling into the living room. In addition to the innovative solution, it was particularly important to ensure efficient usability of the configurator, as well as the individuality of the portrait,” says Stefan Zerweck, Chief Operating Officer (COO) of Porsche Digital.
With VIN Art, Porsche Digital is expanding its portfolio of digital products, working with its parent company, Porsche AG, and Porsche’s markets to achieve this. On the website www.vinart.digital, users can enter a vehicle identification number (VIN for short) or a Porsche code to create individual works of art. Users don’t need to own a Porsche to do this, as VIN Art also creates portraits based on cars specified in the Porsche configurator. The end result always delivers an original Porsche product.
A variety of uses for VIN Art
"We are constantly developing new ideas like VIN Art in our innovation process to inspire our customers. Besides the online offer, we also see a variety of uses for VIN Art in our stationary Porsche Centres to please our customers", says Mark Klümper, Head of Corporate Development at Porsche Deutschland GmbH.
/
The VIN Art portraits are printed on a thin aluminum plate with a high-gloss surface. Thanks to the underlying algorithm, the design adapts perfectly to details such as the exterior colour or the positioning of the sports car on the art print. The premium print is available in a range of sizes and with a suspension for wall mounting or as a stand.
To start with, the VIN Art portraits can be ordered and delivered in Germany via the www.vinart.digital website and for vehicles starting from the 2016 model year.
Porsche is expanding its start-up ecosystem with Zync. The Stuttgart-based sports car manufacturer is joining the US tech start-up as a strategic partner through its company builder, Forward31.
Porsche becomes the first car maker to integrate vehicle functions within an app in Apple CarPlay® to create an innovative, personalised user experience.
The Porsche Engineering Data Service (PEDS) facilitates wireless provision of measurement data after a test drive, and allows it to be evaluated quickly. Analyses can be available just minutes after the drive – or indeed during it. And the share of measurement data evaluated live can be increased before any archiving occurs.
With more and more electronic control functions, new driver assistance systems and automated driving functions, along with continued advances in system connectivity, the work involved in calibration and validation continues to increase for the chassis as well. To implement development projects with a high level of efficiency, Porsche Engineering is establishing new digital development methods.
