Porsche’s free ROADS by Porsche app enables a global community of passionate drivers to discover, record and share the world's most beautiful driving routes. Now ROADS gets more features.
ROADS now offers its users the possibility to organize joint trips as a group. Thus, on one hand, passionate drivers can find like-minded people via the app. On the other hand, existing groups can gain new members.
"ROADS is about creating more passion for driving – whether in a Porsche or any other vehicle," says Marco Brinkmann, creator of the ROADS platform in Porsche's digital marketing department.
"With the new 'tours' feature, we are fulfilling our users’ long-cherished wish to be able to create joint tours within just a few clicks.“
The free ROADS app developed by Porsche offers every driver the right route. It has existed since 2019 and now more than 100,000 community members in over 60 coun-tries. The app is available for iOS devices on the App Store and supports Apple CarPlay.
In addition to joint trips the Porsche ROADS app now also provides information about air quality.
The cooperation between Porsche and ClimaCell was created as part of StartUp Autobahn, the largest open innovation platform in Europe. It brings young start-ups from the tech and mobility scene in touch with established companies. Porsche has recently extended its partnership with the platform for a further three years.
Thanks to the cooperation with the American start-up ClimaCell, users receive detailed information on the air quality on their route. ClimaCell specializes in hyper-local and hyper-accurate weather forecasts by using hundreds of millions of sensors worldwide to analyze the weather and air quality.
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