The key to success – Maria Sharapova and Detlev von Platen talk it out
Tennis superstar and Porsche’s sales and marketing chief discuss the secret of successful brands and branding in the latest – and first English – episode of the Porsche Podcast.
Hosted by Sebastian Rudolph, Vice President Communications, Sustainability and Politics at Porsche, the Porsche Podcast delves deep into the heart of the company – and beyond.
Recorded in English for the first time, the latest issue of the audio magazine welcomes tennis champion turned entrepreneur Maria Sharapova, and Detlev von Platen, Member of the Executive Board, Sales and Marketing at Porsche as the question “what makes a brand successful?” is asked.
Over the course of 40 minutes, the two guests reveal what Porsche, the brand, means to them, and how the company has stayed at the top of its game, more than 70 years after it began. From Sharapova’s first embarrassing encounter with a Porsche, to recognising potential in others and self-reinvention, the conversation meanders from start-ups to the well-established.
In the first three months of 2021, Porsche handed over 71,986 vehicles to customers worldwide. The number of deliveries therefore increased significantly by 36 per cent compared with the previous year.
Porsche AG has set itself an ambitious goal: in 2030, the company wants to have a CO2-neutral balance sheet across the entire value chain. The Executive Board of Porsche AG will provide information on this at tomorrow's annual press conference.