Porsche reports robust demand in the first nine months
In the first three quarters of 2020, Porsche delivered 191,547 vehicles to customers worldwide. Compared to the same period in the previous year, this was a reduction of five percent.
Porsche is demonstrating resilience in the face of the coronavirus crises. Thanks to a fresh, updated product portfolio, we have been able to keep the decline in deliveries to a moderate level,” says Detlev von Platen, Member of the Executive Board for Sales and Marketing at Porsche AG.
“The Chinese market has recovered quickly after the lockdown, and demand in other markets is also showing significant growth once again – all of which has contributed to achieving this result.”
Positive development in Asia
China continues to be the largest single market for Porsche in terms of volume, accounting for 62,823 vehicles from January through September. Positive trends are also evident in Asia-Pacific, Africa and the Middle East as a whole: with 87,030 vehicle deliveries, the sports car manufacturer achieved a slight increase of one percent year-on-year. Customers in the US received 39,734 vehicles. In Europe, Porsche delivered 55,483 sports cars between January and September.
In terms of models, the Cayenne continued to lead demand: 64,299 units went to customers in the first nine months. The continued popularity of the Coupé model contributed to an increase of deliveries by four percent compared to the previous year. In addition, the iconic Porsche 911 was especially popular with deliveries of 25,400 units, one percent more than in the previous year. The Macan saw 55,124 vehicle deliveries. In the first three quarters, 10,944 customers worldwide received the all-electric Taycan.
“Porsche was not spared the effects of the coronavirus crisis. However, we look to the future with optimism – in particular thanks to our convincing product range and a continued increase in new orders,” says Detlev von Platen.
Being where the customers are is one of the core ideas of the urban Future Retail format "Porsche Studios". The sports car manufacturer has recently increased its presence in city centres worldwide with the opening of new locations in Bundang (Korea), Nihombashi in the Japanese capital Tokyo and Brisbane (Australia).