‘Porsche Dream Up’ is one of the projects for Porsche Korea's CSR campaign 'Do Dream,' which provides practical support for low-income beneficiary students who are talented in art, music and physical education, but lack talent development opportunities.
Since 2017, Porsche Korea has selected 10 talented students from various fields, and has implemented systematic support methods to improve their skills by linking to professional education courses, and support their participation fees in competitions. Currently, Porsche Korea delivered a total of 200 million KRW scholarships for 13 talented students in various fields including violin, Korean dance, weightlifting, animation, etc.
Porsche Korea encourages and supports students’ dreams
The award ceremony was attended by Michael Kirsch, Managing Director of Porsche Korea, Je-Hun Lee, President of ChildFund Korea, ‘Porsche Dream Up’ sponsored students and their parents. Along with the scholarship award, a cake cutting ceremony was held to encourage and support the students dreams. In addition, ‘Porsche Dream Up’ sponsored students showcased their violin and cello performance and graced the event.
In particular, the award ceremony was further signified by Michael Kirsch, Managing Director of Porsche Korea, who received an appreciation plaque from ChildFund Korea for the company’s sincere social contribution activities and his continued interest of Korean social issues despite Porsche being a global company.
“The ‘Porsche Dream Up’ would be an opportunity to form an environment where talented students can follow and fulfill their dreams,” said Michael Kirsch, Managing Director of Porsche Korea and added, “Encouraged by the appreciation plaque from ChildFund Korea, we will continue to plan sincere social responsibility activities linking with ‘Dream’ which is Porsche’s brand identity.”
Porsche Korea launched ‘Porsche Do Dream’ in 2017
Meanwhile, Porsche Korea launched ‘Porsche Do Dream’ in 2017 and has continuously carried out social contribution activities, which corresponds to the brands philosophy. In addition to ‘Porsche Dream Up’, Porsche Korea plans to build indoor gymnasiums at four regular and special schools by the first half of 2019 through ‘Porsche Dream Playground’, which supports the students right to play.
About Porsche Korea
Porsche Korea Ltd. is the 17th subsidiary of parent company Dr. Ing h.c. F. Porsche AG, which marks its 71st anniversary. Porsche Korea commenced operations as official importer and distributer in January 1, 2014. Porsche Korea Ltd. has presented the world’s bestselling sports car, 911 model line-ups, the mid-engine roadster, 718 Boxster and Cayman, sporty SUVs, Macan and Cayenne, and four-door sedan, Panamera. There are 11 Porsche Centres, 10 workshops and 1 Porsche Approved Pre-Owned showroom, with four official dealers which include Stuttgart Sports Cars Ltd (SSCL), Autostadt Ltd, Deutsch Auto Co., Ltd and Yongsan Sports Automobile Ltd. (YSAL). Porsche Korea has consistently engaged in social responsibility activities corresponding with Porsche brand philosophy. Porsche Korea made an agreement with a social welfare foundation, ChildFund Korea, launching ‘Porsche Do Dream’ campaign with Porsche’s brand identity ‘dream’ as the concept. Within the campaign, ‘Porsche Dream Playground’ builds indoor gymnasiums at elementary schools and ‘Porsche Dream Up’ provides scholarships to children talented in arts or sports, therefore creating an environment where children can follow their dreams to their fullest. For further information, visit Porsche Korea Ltd.’s official website.