The history of the Porsche brand

356, Mission E, l-r, 2018, Porsche AG

The first vehicle to bear the Porsche name was registered on June 8, 1948: It was the 356 “No.1” Roadster. This is the day on which the Porsche brand was born. The Type 356 turned Ferry Porsche’s dream of a sports car into a reality. The successor model to the 356, the Porsche 911 designed by Ferry Porsche’s son Ferdinand Alexander, finally gave the company its breakthrough as one of the leading manufacturers of sports cars in the world, both from a technical and a design perspective.

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Family values

Family values

Family, values, attitude. Fabiani is the story of a South African fashion dynasty that consistently goes its own way. Just like the Porsche brand.

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Astrid Böttinger

Porsche Museum and Historical Public Relations
Team coordinator Communication Spokesperson


+ 49 (0) 711 / 911 24026