Change
The world is becoming more digital, more connected, and yet at the same time more volatile. As a result, customer needs and markets are also transforming: work environments are becoming increasingly complex. The climate crisis is driving this change, triggering the transition to electromobility – albeit at different speeds from region to region. New competitors are entering the market and geopolitical power is shifting. However, Porsche also sees these non-linear trends and challenges as an opportunity: “Looking to the future always involves uncertainty. That’s why we have adaptable strategies that provide us with helpful guiding principles along the way. With the 2030 Strategy Plus, we are looking ahead to take advantage of future opportunities.”
Porsche – ‘A Unique Story’
Porsche is committed to providing its customers with a unique and exclusive product experience. At the same time, the company aims to strengthen its financial performance, to be even more sustainable and to emphasise our position as good employer. The corporate strategy is our roadmap how we plan to achieve this. One thing is clear – Porsche wants to shape this transformation to ensure its success. The strategy is therefore adaptive and flexible, and at the same time remains stable at its core. Thus, creating a unique story. Porsche stands for: an iconic brand, its sustainable luxury, performance culture, robust financial performance.
Strategy house
Mission 2030
“In the beginning I looked around and could not find the car I dreamed of. So I decided to build it myself.” It was with this thought that pioneer Ferry Porsche set the course for the company. More than 70 years ago, he built the 356 and founded the Porsche sports car brand. Even now, his words remain as pertinent as ever. Indeed, this quote from Ferry Porsche also applies to today’s mission to shape the future of the company.
Vision 2030
“The brand for those who follow their dreams.” Above all, this includes employees. Porsche stands for freedom and passion – and the inner drive to achieve goals. “This remains just as true today,” says Chairman of the Executive Board Oliver Blume. “We want to fulfil the dreams of our customers.”
Four pillars built on a solid foundation
Customers, products, sustainability and transformation: these are the four company wide cross-functions that the Porsche Strategy 2030 Plus is built upon. They form the basis of Porsche’s strategy house, contributing to the company’s goals. Cross-functional teams implement the four pillars, with two board members responsible for each area. Quality forms one part of the foundation of this strategy. With targeted measures, Porsche can generate enthusiasm from its customers and strengthen the core of its business success. The Road to 20 forms the second part of this foundation. Through the programme, Porsche aims to achieve a long-term return on Group sales of more than 20 per cent.
Cross function – Customers
The company wide Customer strategy focuses on three focus areas: ensuring that the brand remains desirable and exclusive in the future; the creation of inspiring customer experiences; and the consistent pursuit of the value-orientated path to growth, which is characteristic of Porsche. Within this framework, new target groups for the brand are being set and exciting communities and event formats are being developed. Highly personalised marketing and the networking of the different customer contact points create a unique purchasing and ownership experience. The basis for sustainable growth is the targeted development of strategic markets and the establishment of new business areas away from the core business.
Cross function – Products
The company wide Products strategy focuses on future customer requirements and aligns the product strategy with digital, networked and innovative products and services. The company’s profitability is driven by exciting products for customers, but also by a clear focus on providing the right key technologies and efficient development processes.
Cross function - Sustainability
The company-wide Sustainability strategy calls for a holistic approach: from environmental and social aspects to responsible corporate management. Decarbonisation and a circular economy along the entire value chain are central elements of this. The company encourages diverse perspectives and is committed to engaging with society. Porsche is also pushing forward with sustainability in its supply chain, as well as transparent and responsible corporate management.
Cross function - Transformation
In a rapidly changing environment, adaptability is essential to Porsche’s strategy. As a company, Porsche needs to find the right solutions to future challenges and view change as an opportunity. The structural basis for Porsche’s adaptability and future success is the company wide Transformation strategy. Innovation and new technology open up many opportunities. For example, digitalisation and artificial intelligence optimise products and give rise to new forms of collaboration. Simultaneously, Porsche is continuously analysing and improving its own working methods and processes. After all, collaboration is a key factor for success. Employees and corporate culture remain at the heart of the organisation. That is why Porsche fosters a culture that makes excellence possible.
