Guy Kawasaki visits Porsche

He is known as the Silicon Valley guru and social media professional: Guy Kawasaki. On the occasion of his visit to Zuffenhausen, he exchanged views with Porsche experts about the influence of the digital world on the automotive industry.

He was responsible for marketing the Macintosh in 1984; he has just under seven million followers in the Google+ social network; companies such as Apple, Google and Microsoft book him as speaker. Guy Kawasaki is a recognised force in the digital world. At the invitation of IT consultants and Porsche subsidiary Mieschke Hofmann und Partner (MHP), he paid a visit to the main Porsche plant.

During a tour of the 918 Spyder manufactory, Kawasaki, who is a self-confessed Porsche fan, experienced the manufacturing process of the super sports car from Zuffenhausen at first hand. In addition he talked to Lutz Meschke, Member of the Executive Board - Finance and IT at Porsche, about the influence of digital media on the automotive industry. Kawasaki's outlook: in future, there will not only be car-to-car communication, cars will also communicate with the road, the Cloud, other road users and much more.

Consumption data

918 Spyder: Combined fuel consumption: 3,1 – 3,0 l/100 km; CO2 emissions: 72-70 g/km; Electricity consumption 12.7 kWh/100 km

918 Spyder (Weissach package): Combined fuel consumption: 3,0 l/100 km; CO2 emissions: 70 g/km; Electricity consumption: 12.7 kWh/100 km

911: Combined fuel consumption: 9,0 – 8,2 l/100 km; CO2 emissions: 211 ­– 191 g/km

Related Content

Most popular

  1. Now available to order: new Cayenne S Coupé
  2. Custom liveries for the new 935
  3. New special exhibition “50 Years of the Porsche 917 – Colours of Speed”
  4. The cult of Luftgekühlt
  5. Pure and analogue – the Porsche 911 Speedster

Most shared

  1. €9,700 bonus for Porsche employees
  2. More than 20,000 prospective Taycan buyers
  3. 50 years of Porsche 917 celebrated at Goodwood
  4. The More Things Change
  5. Porsche Launches Innovative QR Code Crest
Social Media