Guy Kawasaki visits Porsche

He was responsible for marketing the Macintosh in 1984; he has just under seven million followers in the Google+ social network; companies such as Apple, Google and Microsoft book him as speaker. Guy Kawasaki is a recognised force in the digital world. At the invitation of IT consultants and Porsche subsidiary Mieschke Hofmann und Partner (MHP), he paid a visit to the main Porsche plant.

During a tour of the 918 Spyder manufactory, Kawasaki, who is a self-confessed Porsche fan, experienced the manufacturing process of the super sports car from Zuffenhausen at first hand. In addition he talked to Lutz Meschke, Member of the Executive Board - Finance and IT at Porsche, about the influence of digital media on the automotive industry. Kawasaki's outlook: in future, there will not only be car-to-car communication, cars will also communicate with the road, the Cloud, other road users and much more.