How can machinery companies master the digital transformation?
A study by Porsche Consulting identifies the key challenges.
Porsche Consulting surveyed 50 machinery companies from Germany, Italy and Switzerland as part of a new study on the digital transformation. The findings: two years ago, the focus of digital transformation in machinery was still being directed at efficiency gains. This has since been supplanted by a focus on the growth opportunities being created by new digital products and digital services, as well as the changes to customer relationships in multi-channel markets and customer service. Although two-thirds of the companies surveyed said they would undertake digital activities geared toward growth, efficiency and the customer experience, 88 per cent have become, and will remain, stuck by the time they reach the pilot phase. Company-wide implementation is a rarity.
In the study entitled “Digital Machinery Decoded”, management consultants at Porsche Consulting analyzed how companies can capitalize on the potential of the Industrial Internet of Things more holistically and more sustainably. They also examined how machinery engineers can improve their customer relationships by means of e-commerce and new methods of interaction, while simultaneously stimulating their after-sales business. The Porsche consultants highlight how companies can shape their digital transformation, and achieve digital success more quickly.
Porsche Consulting and Porsche Digital answer the key question: which services and business models in healthcare and well-being will provide the highest value for patients and customers in the future?
Commercial transport today accounts for 25 to 30% of urban traffic. An alternative to current urban logistics systems can be a combination of light to medium-duty commercial vehicles, streetcars and electric cargo bikes.
Cybersecurity is becoming a growing matter of competitive advantage for companies as a secure product to be a unique selling point in an environment of increasing cyber threats.
Porsche uses cookies to optimise and improve the website, as well as enable the availability of certain functions. By continuing to use this website, you agree to our use of cookies. For further information, please click 
here