Commitment to the region

Porsche is committed to Leipzig and the region. This commitment can be seen in five areas: sport, education and science, culture, environment, and social projects.

With regard to sport, we have been working closely on projects with Bundesliga club RB Leipzig since 2014. New footballing talent has been nurtured under the “Turbo for Talents” projects. Other projects include the local Leipzig Quarter-Final tournament for young football fanatics, support for the RB Leipzig football academy, and sponsorship of an award for the best RB Leipzig youth team as the Porsche Talent Team.

Porsche also supports young talent in education and science: since 2001, the Porsche VDI GaraGe technology centre has provided young people with a valuable insight into automotive technology as part of the Porsche Student Workshop.

On the cultural side, Porsche is a committed global partner for tours and concerts held by the Leipzig Gewandhaus Orchestra, and is the main sponsor of the extremely popular Klassik Airleben series of open-air concerts that are staged at Rosental Park in Leipzig. Porsche has also been the official host of the Leipzig Opera Ball since 2013. First prize for the annual charity tombola, all proceeds from which go to the Leipzig hilft Kindern foundation, is also sponsored by Porsche.

Porsche Safari, Leipzig, 2019, Porsche Leipzig GmbH

The sports car manufacturer is heavily involved in many social projects: since 2005, Porsche Leipzig has staged a charity football tournament featuring teams from different regional companies coming together to compete for a good cause. The proceeds from the tournament go to benefit social projects. Beyond this, Porsche donates to charitable projects in Leipzig and the surrounding areas, especially to those that provide support to children in the region.

Back in 2002, Porsche embraced and implemented a unique grazing idea for its 132-hectare off-road site in Leipzig. Today, the site is home to 75 aurochs, 25 Exmoor ponies, three million honey bees, and a diverse mix of wildlife, including amphibians, bats, deer, and badgers.

“Turbienchen” honey, Leipzig, 2018, Porsche Leipzig GmbH

Porsche has produced its own Turbienchen® honey on the site since 2017. The Porsche commitment to the environment also covers environmental education. Since 2018, children, school groups, and families have enjoyed the Porsche Safari, exploring four kilometres of footpaths under the guidance of environmental educators supplied courtesy of Auwaldstation Leipzig. Along the way, they discover fascinating facts about the life and habits of the off-road residents.

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