Porsche kicked off 2021 with several presentations of new sports cars, including the Boxster 25 years anniversary model, another variant of the all-electric Taycan, the new 911 GT3 and the Taycan Cross Turismo.
In May 2021, Porsche expanded its mobile working offer, making it possible for employees to work remotely or from home for up to 12 days a month. In addition, a week of activity to mark Diversity Day (18 May) sent out a message against exclusion and discrimination, in favour of tolerance.
The new Macan was launched in three variants in the third quarter of 2021. As before, all models feature the seven-speed Porsche Doppelkupplungsgetriebe (PDK). Porsche also presented the spectacular Mission R concept car at IAA Mobility 2021 in Munich, combining state-of-the-art technology and sustainable materials.
On 1 November, the Bugatti-Rimac joint venture began operations. The shareholders are the Rimac Group (55 per cent) and Porsche AG (45 per cent). Porsche CEO Oliver Blume and Deputy CEO and CFO Lutz Meschke are members of the supervisory board. Bugatti and Rimac Automobili operate as independent brands under the umbrella of the joint venture, with production in Zagreb and Molsheim.