Editorial

Nature, hope, growth, freedom, autonomy, youth, and life—the color green. Superior, strong, versatile, flawless, singular, timeless—the Porsche 911. The two suit each other. Thousands of them have driven out into the world. Most recently in mid-May in Zuffenhausen, where the one-millionth 911 rolled from the production line—with the traditional crest on the front hood, a golden insignia on the back, and in the Porsche family’s favorite color: Irish Green.

The 911 has been made for nearly fifty-five years. It has gone through seven generations and a good half century of evolution. But age as such doesn’t enter the picture. More than 70 percent of all 911s ever made are still roadworthy today. Children who dream of sports cars trace its outlines almost unconsciously; their sketches pick up on the sloping roofline, the drop-shaped side windows, and the arched fenders. “A product with a harmonious form doesn’t need any decoration,” said its original designer, Ferdinand Alexander Porsche.

Can a car that has been made a million times continue to meet the expectation of exclusivity? Doesn’t the sheer number destroy its mythical quality? Doesn’t growth undermine its cult status? Isn’t a lot enough? Or rather, how much is enough?