Porsche’s all-electric Taycan has landed in Australia, with a dramatic display in Sydney. Marking the beginning of a new era, it connects the brand’s history with an electric future.
An all-electric innovation that has racked up around 50 international awards, the Taycan is the sports car you’d expect from Porsche, and more. So, when it came to introducing a car this exciting to Australia, it deserved an equally dazzling debut.
Sydney’s stunning Darling Harbour recently played backdrop to an innovative water projection featuring the new all-electric Taycan. Over the course of one night, thousands of people enjoying their evening on the waterfront were enamoured and entertained by an eye-catching spectacle playing out over the harbour.
High pressure jets created a 20-metre-wide cloud hovering above the waterline, with stunning visuals of the Taycan projected on to it, along with 3D-effects, neon colours and electricity crackling across the water. A coordinated soundtrack added to the atmosphere.
All of this was complemented by projections on the side of a nearby skyscraper, placing the Porsche Taycan firmly in the city.
For the launch of the Taycan, Porsche Cars Australia has teamed up with DJ Gene Shill to curate an Apple Music playlist.
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