The key to success – Maria Sharapova and Detlev von Platen talk it out
Tennis superstar and Porsche’s sales and marketing chief discuss the secret of successful brands and branding in the latest – and first English – episode of the Porsche Podcast.
Hosted by Sebastian Rudolph, Vice President Communications, Sustainability and Politics at Porsche, the Porsche Podcast delves deep into the heart of the company – and beyond.
Recorded in English for the first time, the latest issue of the audio magazine welcomes tennis champion turned entrepreneur Maria Sharapova, and Detlev von Platen, Member of the Executive Board, Sales and Marketing at Porsche as the question “what makes a brand successful?” is asked.
Detlev von Platen, Maria Sharapova and Sebastian Rudolph
Over the course of 40 minutes, the two guests reveal what Porsche, the brand, means to them, and how the company has stayed at the top of its game, more than 70 years after it began. From Sharapova’s first embarrassing encounter with a Porsche, to recognising potential in others and self-reinvention, the conversation meanders from start-ups to the well-established.
Timo Bernhard signed his Porsche Junior contract on May 19, 1999.
Consumption data
9.5 – 9.4
l/100 km
217 – 214
g/km
Cayenne Coupé
Fuel consumption / Emissions
Fuel consumption combined 9.5 – 9.4 l/100 km
CO2 emissions combined 217 – 214 g/km
0
g/km
28
kwh/100 km
Taycan Turbo
Fuel consumption / Emissions
CO2 emissions combined 0 g/km
Electricity consumption combined 28 kwh/100 km
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