Since first opening its doors in June 2015, the Porsche Experience Center Atlanta (PEC) has made its mark as a brand park where everyone – not just Porsche owners – gets to drive the Porsche of their dreams. To mark its fifth anniversary, the PEC will host a virtual celebration on Wednesday, December 9, at 6:00 p.m. ET. Hosted by factory racing driver Patrick Long, the celebration will feature special guests from its hometown in Atlanta including Mayor Keisha Lance Bottoms, NBA Hall of Fame legend Dominique Wilkins, chef, author and restauranteur Kevin Gillespie, 11Alive news anchor Francesca Amiker, social media influencer Shubble, DJ Skee, as well as entertainment from the Yacht Rock Revue.

Porsche Experience Center Atlanta, 5 years logo, 2020, PCNA

"One Porsche Drive is such a special and inspiring environment – the feeling of excitement when approaching the building, even after five years, is so strong. Welcoming over a quarter of a million visitors to our home in Atlanta in just five years is a testament to the enthusiasm we share with guests each and every day," said Kjell Gruner, President and CEO of Porsche Cars North America, Inc. (PCNA). "We're thrilled to celebrate the Porsche Experience Center Atlanta's fifth anniversary with a special virtual event that everyone can enjoy from the comfort of their home. Like everything we do at Porsche, the celebration should bring the Porsche family together, and you don't want to miss it."

Guests are encouraged to invite up to two friends or family members to the virtual event for a chance to win a 90 minute driving experience in a Porsche 911. To RSVP, visit

Additional information about the Porsche Experience Center Atlanta

In addition to serving as its corporate headquarters, it is also home to an industry first in North America – the Porsche Experience Center, which features a module-based 1.6-mile driver development track. The venue also includes a Heritage Gallery, Classic Factory Restoration Workshop, training facility for Porsche technicians and the Porsche Exclusive Manufaktur - Personal Design Studio. Rounding out the experience center are a Driving Simulator Lab, the Porsche Retail Store, the newly-renovated Carrera Café, and Restaurant 356 for a contemporary fine-dining experience. Located adjacent to the Kimpton Overland Hotel, visitors can book a 90-minute driving experience on-road or off-road, coached by professional drivers who show them how to get the most out of a Porsche.

Porsche Experience Center Atlanta, Heritage Gallery, 2020, PCNA
PEC Atlanta Heritage Gallery

After five years at One Porsche Drive, PCNA announced in September that it will further develop its North American headquarters and U.S. footprint in Georgia with a multi-million dollar investment that includes a new Porsche Classic Factory Restoration facility as well as a track extension for the PEC. Additional details about that investment can be viewed here.

Since reopening in May after COVID-19 restrictions, the PEC has launched a new Porsche Owner Experience that offers Porsche customers a bespoke 90 minute driving experience. Divided into two 45 minute sessions, the program opens the track to customers' privately owned Porsche cars for the first portion of the experience, followed by customers driving a similar new model with instruction from a Porsche Driving Coach. The experience launched in October and is offered monthly. Customer cars are limited to vehicles with air bags and other modern safety features.

Porsche Experience Center Atlanta, driver instruction, 2020, PCNA
Driver instruction

The PEC also offers four unique driving experiences behind the wheel of the Taycan, the first all-electric Porsche sports car. Now anyone can drive the Taycan Turbo S and Taycan Turbo to experience their stellar performance firsthand.

  • Porsche Experience Center Atlanta 90 minute experiences: Taycan Turbo S ($650), Taycan Turbo ($600), Taycan Turbo vs 911 Turbo ($825), Taycan Turbo vs Panamera Turbo S E-Hybrid ($750).

The Porsche Young Driver Experience (PYDE) is also offered as a new half-day program designed to provide new drivers who are 16 years or older with personal instruction from a Porsche Driving Coach. The program commenced in October in Atlanta and interested customers should call 888.204.7474 for additional information.

The PEC has implemented numerous health and safety measures to protect the well-being of visitors and staff from COVID-19, including modified driving experiences in a lead-follow format to maintain appropriate social distance, with driving instruction via radio. Restaurant 356 is open Thursday – Saturday from 11:30 a.m.–2:30 p.m. with limited capacity for lunch reservations. Reservations for the restaurant can be made here. Additional information about the PEC's health and safety measures and driving experiences can be viewed here.

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