Porsche reports U.S. retail sales for half year 2026

ATLANTA. Porsche Cars North America, Inc. (PCNA) today announced that U.S. retail deliveries totaled 33,012 vehicles in the first half of 2026. As expected, overall volume was affected by portfolio changes, including the conclusion of 718 production and planned lower BEV deliveries. At the same time, Porsche continued to benefit from robust demand for the 911 and consistent performance of the Cayenne.

“Despite a challenging operating environment, our first-half 2026 results reflect the resilience of our business and the loyalty of our customers, for which we are incredibly grateful,” said Timo Resch, President and CEO of Porsche Cars North America. “As we navigate important product transitions across our portfolio, strong demand for the 911 and the continued momentum of the Cayenne underscore the enduring appeal of our brand. With the 911 GT3 S/C and all-electric Cayenne arriving soon, we are excited about the opportunities ahead as we enter the second half of the year.”

The 911 was the standout performer in the first half of the year, with year-to-date deliveries increasing 56.3 percent over 2025 to 8,478. As production concluded, 718 deliveries totaled 244 units year-to-date.

The Macan remains Porsche’s volume leader, with 11,552 deliveries through the first half of the year, accounting for approximately 35 percent of total retail sales.

Cayenne continues its strong performance, with second-quarter deliveries of 4,969 units, essentially matching 4,996 units delivered during the same period last year.

Porsche Approved Certified Pre-Owned (CPO) sales in the U.S. totaled 24,695 vehicles in the first half of 2026, up 6.5 percent from the first half of 2025.