Atlanta, Georgia – Porsche Cars North America, Inc. (PCNA) and Nobu Hotel Atlanta have teamed up to create an immersive, first-of-its-kind hospitality experience for travelers from across the globe. Located just north of Porsche’s U.S. headquarters, Nobu Hotel Atlanta unveils today the new Porsche Icon Suite and Porsche Classic Room. As the first Nobu property worldwide to offer a Porsche-themed experience, the newly opened Buckhead hotel offers stunning accommodations and a host of exclusive amenities designed to give guests an unforgettable stay.

“From our sports cars to the experiences we offer, the goal is to provide an elevated experience for everyone who engages with our brand,” said Ayesha Coker, Vice President of Marketing of PCNA. “We’re thrilled to see this collaboration come to life as two luxury brands come together for Atlantans and travelers from around the world who’re seeking a unique and immersive stay while visiting Atlanta.”



Inside the Porsche Icon Suite and Porsche Classic Room

Porsche Sakura Meeting Room
Porsche Suite Entrance
Porsche King
Porsche Icon Suite
Chef Nobu is photographed with a Porsche Taycan that is used as a courtesy vehicle at his Nobu Hotel Atlanta. Porsche and Nobu Hotel Atlanta have partnered to create an immersive Porsche-themed hospitality experience.
Porsche Icon Living Room Suite
Chef Nobu (left) with Porsche Cars North America VP of Marketing Ayesha Coker and PCNA President and CEO Kjell Gruner.
Thumbnail Chef Nobu at PECATL
Chef Nobu takes a drive at the Porsche Experience Center Atlanta.

Nobu Hotel Atlanta has elegantly designed a room and suite that seamlessly integrates sleek Porsche-inspired art and decor as well as exclusive memorabilia celebrating iconic Porsche moments. Guests will also find best-in-class amenities consistent with Nobu’s signature attention to detail and customized for the Porsche-minded lifestyle. Among these are a Porsche-dedicated executive conference room onsite for guests looking to host business meetings. For those who are interested in exploring the city, they can take a ride in one of the property’s all-electric Porsche Taycan house cars, expertly navigated by dedicated personal drivers.


With excitement in store at every turn, Nobu Hotel Atlanta will offer an elevated package for those looking to shift their stay into high gear with a two-night stay in the Porsche Icon Suite with breakfast for two and Nobu’s Signature Omakase dining experience. Guests will also enjoy a stylized Nobu Champagne bottle in-room and will receive a personalized Porsche bathrobe to take home. For off-site excursions within a three-mile radius, the hotel will provide its Porsche house car service upon request.     

“At the heart of every Nobu Hotels’ collaboration is a desire to thoughtfully curate compelling experiences that enhance our guest journey,” said Rachael Palumbo, VP Global Hotel Branding at Nobu Hospitality. “With 75 years’ worth of brand excellence to its name, Porsche’s reputation as an automotive legend complements our global vision of delivering the highest level of luxury hospitality at an intimate level.”

The Porsche Icon Suite and Porsche Classic Room are available to book now at Nobu Hotel Atlanta. Package excursions are subject to availability. Visit for more details and reservations.




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