Porsche Cars North America, Inc. (PCNA) is teaming up with Morehouse College to launch a new scholarship for business majors and a guest lecture series that will expose students to the global automotive industry. In the first year of PCNA’s first-ever gift to a college, the Porsche Scholarship will benefit 10 sophomores, juniors or seniors who are majoring in Business Administration or Economics and have at least a 3.3 grade point average. The funds will assist students with tuition as well as room and board expenses.

"As a brand dedicated to delivering dreams, I am proud we can contribute to student development at Morehouse and cultivate a stronger connection between these future leaders and the mobility sector.” Kjell Gruner, President and CEO of PCNA.

Through its collaboration with Morehouse, PCNA hopes to provide greater access to post-secondary education on an ongoing basis, while also inspiring students to pursue careers in the automotive industry. Beginning this spring, PCNA will also launch a virtual, in-classroom guest lecture series with Morehouse to bring real-world perspective from the automotive sector to course curriculum. PCNA will lend its expertise to students in courses such as Customer Relationship Management and Advance Corporate Finance, followed by other areas of study in years to come. 

“Porsche supports institutions that share our commitment to the connected goals of quality education and social equity,” said Kjell Gruner, President and CEO of PCNA. “Morehouse College is an acknowledged national model for developing the next generation of leaders, and a logical partner in our hometown of Atlanta. As a brand dedicated to delivering dreams, I am proud we can contribute to student development at Morehouse and cultivate a stronger connection between these future leaders and the mobility sector.”

“On behalf of Morehouse College, I would like to thank Porsche Cars North America for working with us to expand academic opportunities for our business students,” said David A. Thomas, President of Morehouse College. “Choosing Morehouse as the site of PCNA’s first college scholarship program shows that Porsche is committed to academic excellence and the development of leaders of color. We look forward to collaborating with Porsche experts in our classrooms and hope that this relationship will be the bridge that leads to more Morehouse students starting new careers in the automotive industry, a business sector in need of more diversity.”

“Porsche is an industry leader that cares about local communities and has demonstrated its support through philanthropy,” said Monique Dozier, Vice President of the Morehouse College Office of Institutional Advancement. “By establishing this relationship with Porsche Cars North America, our students will not only benefit as recipients of the first-ever PCNA college scholarship, but they will also receive some important insight about global business strategies in classes taught by Porsche employees. We appreciate PCNA’s generosity and commitment to higher education.”

David A. Thomas, President of Morehouse College, left, and Kjell Gruner, President and CEO of PCNA, Atlanta, 2021, PCNA
David A. Thomas, President of Morehouse College, left, and Kjell Gruner, President and CEO of PCNA

Morehouse College has a nationally-acclaimed business program and is the top feeder school for Black men entering Harvard Business School. The College educates 2,100 students annually, 60 percent of whom come from families with household incomes of $40,000 or less. As the national epicenter for thought leadership on civil rights, Morehouse is committed to helping the nation address racial inequities, which have created disparities in income, employment, health care, housing, and educational opportunities for people of African descent.

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