Emory Motorsports, based in North Hollywood, has been building, as they put it, “the most iconic, yet personalised Porsche 356s on the planet” since 1996, but none have pushed the boundaries of both engineering and the sensibilities of classic Porsche enthusiasts quite like the 356 RSR.

As shop owner Rod Emory, explains, the RSR “is a no boundaries little hot rod. Too many people are worried about what others are going to think. I want to build cars in the way that I want — some are going to love it and some are going to hate it, but at the end of the day I think people will appreciate it no matter what because of the level of detail, workmanship and craftsmanship that went into making it.”

356 B Coupé (1960), 2019, Porsche AG
Before the built to the "the most iconic, yet personalised Porsche 356s on the planet"

The car itself started out as nothing more than a rusted-out 1960 356 B coupe before Emory and his team got their hands on it; a blank canvas for them to work their magic. “We wanted to pull all the best pieces from various models and years of Porsche and bring them together in a package that is fun, exciting and kind of mind blowing”, Emory explains.

Using their unique fabrication skills, the team set about replacing the original car’s rusted bodywork with wider, more aggressively profiled aluminium panels — certain sections being hand rolled on an English wheel, a process similar to that used by fabricators in the original Gmünd factory.

Rod Emory, 2019, Porsche AG
The 356 RSR was Rod Emory's most ambitious built yet

This all-new body was then carefully mated to a 1990 964 C2’s chassis, allowing Emory to fit aggressive KW coilover suspension, wider, grippier tyres and larger 964 brakes to ensure the car could handle the power from its 911 derived, near 400 HP four-cylinder, twin-turbocharged engine.

That’s right. The engine, just like the removable aluminium body, is a completely custom design. Designed and built in conjunction with Oregon based Rothsport Racing, the architecture of the motor is all 964, but a new case and crank was developed to allow the team to downsize the engine to four cylinders — it is a 356, after all — while two Garrett turbos make up for any loss in power.

356 RSR, 2019, Porsche AG
Unique: the engine and the removable aluminium body are custom designs

Those two turbos are mounted in an exposed location at the rear of the car in the style of a Porsche 935. Something, as it turns out, is no accident. As Emory leans down to take a closer look at his creation, he’s keen to point out that the RSR takes inspiration from a number of iconic Porsche models: “There’s styling that’s reminiscent of the old Abarth Carreras, there’s the 935 tail section, a bit of 996/997 stuff going on in the front with the fender slope and headlight area; we even built special 935/956 style centre-lock Momo wheels for it”.

356 RSR, 2019, Porsche AG
The Momo wheels with centre-lock are built in the style of the 935/956

And the details don’t stop there. The pedal boards, air intakes and dashboard are all formed from amber fibreglass, like in a 917, there’s a knurled boost control knob from a 935 located to the right of period correct dials, while the custom made bucket seats feature a Nomex style fabric, similar in aesthetic to that of the material used in the original 908.

356 RSR, 2019, Porsche AG
The interieur of the 356 RSR

The result is a car that pays tribute to Porsche motorsport history while also managing to remain distinctly Californian. Indeed, the location of this sixth running of Luftgekühlt — the debut event for this special build — is particularly special to Emory, not simply because he and 5000 of his “best friends” have access to the Universal Studios backlot. It’s much more than that.

Jeff Zwart, Rod Emory, l-r, Luftgekühlt 6, Universal Studios backlot, Los Angeles, 2019, Porsche AG
Rod Emory (second from left) at the sixth edition of Luftgekühlt with Jeff Zwart (left)

“It’s special to me as my grandfather had an old custom shop right here in Burbank”, says Emory, as he proudly surveys the crowds surrounding his RSR. “This is where the birth of hot rodding was, and it’s that culture that has allowed me to take all the stuff that I love about Porsche and bring it together in a 356 that is just over the top”.

Over the top it may be, but it’s also a beautifully crafted love letter to Porsche models old and new. Something that even the most diehard Porsche purist can be happy about. 


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