Back to Tape 3: hip-hop documentary to be released on 11 August

Hip-hop, the biggest youth culture movement in the world, celebrates its 50th anniversary on 11 August 2023. To mark the occasion, Niko Backspin and Porsche are releasing Back to Tape 3, a cultural documentary highlighting the development of rap, graffiti, DJing and breakdancing in the US. The Porsche Newsroom reveals which artists will come under the spotlight.

Clive Campbell, better known as Kool Herc, made a name for himself in New York City's West Bronx in the late 1960s as a young DJ who brought the breakbeat to parties. "He was the first DJ to run two identical records in parallel to play the same part of a song over and over again," explains music journalist Niko Backspin.

It was in doing so that Herc established an early form of what is known today as looping. On 11 August, 1973, the Jamaican-born artist enjoyed his first professional DJ-ing gig – an event that would go on to become known as the world's first official hip-hop party. It was that night, half a century ago, that he, together with his sister Cindy, laid the foundations for what we know today as the hip-hop movement, with its breakdancing, graffiti, rap and DJing elements.

A road trip to the birthplace of hip-hop 

Fifty years on, the Back to Tape content format returns to where it all began: the US. Niko Backspin, who has been curating the cross-media storytelling project in close collaboration with Porsche since 2018, embarks on a road trip to Los Angeles, Atlanta and New York City – the hubs of American hip-hop culture. Back to Tape 3 is the third documentary in the series about the values and history of hip-hop and will be released on 11 August on the Porsche Newsroom as well as on YouTube, where it will be free to view.


Xzibit, Porsche Taycan GTS, 2023, Porsche AG
DJ Muggs (Cypress Hill, r.), 2023, Porsche AG
DJ Muggs (Cypress Hill, r.)
Estevan Oriol, 2023, Porsche AG
Estevan Oriol
Fame (M.O.P.) (l), 2023, Porsche AG
Fame (M.O.P.)
Speech (Arrested Development), Porsche Taycan GTS, 2023, Porsche AG
Speech (Arrested Development)
D Smoke, Porsche Taycan GTS, 2023, Porsche AG
D Smoke
Karl Kani (r.), Porsche Taycan GTS, 2023, Porsche AG
Karl Kani (r.)
Tony Touch, 2023, Porsche AG
Tony Touch
Murs (l.), 2023, Porsche AG
Murs (l.)
MRBBABY (l.), Porsche Taycan GTS, 2023, Porsche AG
Popmaster Fabel (Rocksteady Crew), 2023, Porsche AG
Popmaster Fabel (Rocksteady Crew)
DJ Babu (Dilated Peoples), 2023, Porsche AG
DJ Babu (Dilated Peoples)
Statik Selektah (l.), 2023, Porsche AG
Statik Selektah (l.)
Larry "Nuface“ Compton, 2023, Porsche AG
Larry "Nuface“ Compton
Joe Ficalora (Bushwick Collective), 2023, Porsche AG
Joe Ficalora (Bushwick Collective)
Chaz Bojórquez (l.), 2023, Porsche AG
Chaz Bojórquez (l.)
Lisette Correa (Arrrtaddict), 2023, Porsche AG
Lisette Correa (Arrrtaddict)
JC Hall (Hip Hop Therapy), 2023, Porsche AG
JC Hall (Hip Hop Therapy)
Sierra Prescott, 2023, Porsche AG
Sierra Prescott

Xzibit, Speech, Karl Kani and D Smoke: big names for Back to Tape 3

For his latest road trip, Niko Backspin has not only chosen a special route to the three key cities, but also met many inspiring artists who have shaped the hip-hop genre globally over the years. Among them are the legendary rapper and former ‘Pimp my Ride’ host Xzibit, DJ Muggs (Cypress Hill), T.I., Speech (Arrested Development), Fame (M.O.P.), Tony Touch, Estevan Oriol, Murs, DJ Babu (Dilated People), graffiti artists MRBBABY and Lisette Correa, fashion designer Karl Kani, and rapper D Smoke, winner of the first Netflix season of ‘Rhythm & Flow’. In the autumn, the hip-hop magazine ‘Backspin’ will dedicate additional Back to Tape: Unseen episodes to the people and places featured in the documentary, diving deep into each city's hip-hop scene and the lives of rappers, dancers and graffiti artists.

Back to Tape 3 sheds light on hip-hop's value culture

In total, more than 20 artists are part of Back to Tape 3, each sharing their personal stories about hip-hop. In its now familiar authentic manner, Back to Tape 3 gives them a stage and a space for the culture – and the dreams – that Xzibit, Speech and their contemporaries have dared to make a reality. “Respect, tolerance and integration are values that the hip-hop movement has exemplified for 50 years now and it has therefore shaped several generations and decades in terms of language, music and fashion. But hip-hop is much more – it's a unifying system with shared codes around the world,” continues Niko Backspin. “And the beauty is: there are so many ways to celebrate it. With Back to Tape, we're providing the perfect stage."

Back to Tape

All about Back to Tape on our dedicated topic page.

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Five years of Back to Tape

"Back to Tape 3" is not only being released in hip-hop's 50th anniversary year, but also in the fifth year of the joint storytelling project between Backspin and Porsche. The first TV documentary premiered in April 2018, followed by the European spin-off "Back 2 Tape" in 2020 and a 212-page culture and travel guide to Niko Backspin's road trips in 2021. All films, portraits and stories are available via the Porsche Newsroom in a dedicated area.

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Consumption data

Taycan GTS (2023)

  • 23.3 – 20.4 kWh/100 km
  • 0 g/km
  • A Class

Taycan GTS (2023)

Fuel consumption* / Emissions*
Electric power consumption* combined (WLTP) 23.3 – 20.4 kWh/100 km
CO₂ emissions* combined (WLTP) 0 g/km
CO₂ class A