Porsche Digital

While the process of digitalisation is changing rapidly, expanding or even calling into question existing business models, it is also opening up new business areas. Porsche embraces these changes as an opportunity. Among other things, in 2016 Porsche Digital was founded for this very purpose as it is the technology and digital unit of the Zuffenhausen-based sports car manufacturer. Its central task is to find and scale new digital business models, as well as optimising existing products.