The audio manufacturer makes tradition its strategy
For music lovers with a fine ear, the brand name Burmester stands for high fidelity - in the classical sense.
The Berlin manufacturer, a family company, enjoys an excellent reputation worldwide for its audio equipment. They cost a fortune and have little in common with ultramodern mass-produced electronic goods. Nevertheless: The traditional product with premium quality is in demand. To ensure that this remains so, the company wants to break new ground, yet at the same preserve tradition, virtues and its distinctiveness. Marianne Burmester and her Managing Director Andreas Henke are supported in the decisive steps by Porsche consultants.
Few industries have been hit as hard by the coronavirus as aviation. Now is the time to develop ideas that will facilitate a rapid return when the crisis is over. Digitalization and sustainability will play an important role.
Lockdowns have deeply shaken global supply chains. Expert Edwin Keh from Hong Kong advises companies to gain deeper insights and make security a priority in their strategic considerations.