Porsche NOW is an expression of a modern luxury concept that provides an intimate temporary sales environment, where visitors can interact with the Porsche brand, vehicles, as well as product experts in a unique and experiential environment. Inside, the pop-ups feature a configuration lounge and Porsche Lifestyle corner, as well as one or two electrified Porsche vehicles. Every pop-up incorporates recyclable cardboard cylinders in wall, seating, or display elements. A distinctive colour palette inspired by the Provence shade, first introduced with the new electric Macan, provides a stylish and inviting ambiance. Visitors will be able to participate in several curated lifestyle events ranging from in-person yoga classes to live painting sessions.
Each Porsche NOW location is run by an independent Porsche Centre encouraged to design and build with sustainability concepts in mind. For example, solar panels power the temporary structure in Langley, while guests in Richmond can feel the flooring made of recycled footwear under their step. The five brand locations will be operating until the end of the year.
The details of each Canadian Porsche NOW location are as follows:
- Porsche NOW Rive-Nord
Address : 19001 Chemin Notre Dame, Mirabel, QC J7J 0T1 (Premium Outlets Montréal) - Porsche NOW Rive-Sud
Address: 8240a Boul. Leduc, Brossard, QC J4Y0K7 (Quartier DIX30) - Porsche NOW Ottawa
Address: 225 Du Marché Way #103, Ottawa, ON K1S 5J3 (Lansdowne Park) - Porsche NOW Langley
Address: 16172 24 Ave, Surrey, BC V3S 0B9 (Morgan Crossing) - Porsche NOW Richmond
Address: 6551 No. 3 Rd., Richmond, BC V6Y 2B6 (CF Richmond Centre)
About Porsche NOW
Porsche NOW is a temporary retail format. Located in urban centers with high foot traffic or in shopping malls, the sales pop-up creates a place where guests can experience the Porsche brand in a new and exciting manner. Porsche NOW in Canada is based on the global concept and is adapted to local requirements.
