Customers now expect to see digital products that are tailored to their needs, combine numerous services, and are regularly updated and enhanced. Digital products that do not meet these standards are often considered outdated. What may be reasonable from a customer perspective poses major challenges to companies, requiring them to delay market launches, for example, or miss out on lucrative short-cycle trends. In most cases, mastering these challenges requires companies to undergo an agile transformation with attention not only to agile teams but also to structural functions such as portfolio management.

Find out how to prevent pitfalls and offer successful solutions in our article: Customer-focused and fast time to market — Lean Portfolio Management

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