Six Porsche Studios and 11 temporary Porsche NOW sales pop-ups were opened by the sports car manufacturer around the globe during 2021 – an average of more than one new site per month. The concept behind the Future Retail sites was also refined over the course of the year, with them now following the Destination Porsche approach. This ensures a particularly inviting atmosphere that’s similar to a boutique, digital applications for a new, complete customer experience and much more.

In total, 17 Porsche Studios and more than 20 Porsche NOW sales pop-ups have been set up in 23 countries to date, creating new points of contact with the brand. And the network is set to become even bigger, with current plans to have overall more than 25 Porsche Studios in high-footfall top city locations by 2023. One example of this will be the opening of a Porsche Studio in Portland, in the US state of Oregon, in spring 2022 – the first in North America.

718 Cayman, Porsche NOW sales pop-up, Marassi, Egypt, 2021, Porsche AG
Porsche NOW Sales pop-up in Marassi, Egypt

“With the urban sales formats, we have sought and found new ways to reach customers,” says Marco Kana, Director Sales Retail at Porsche. “Whether it is a Porsche Studio or one of our Porsche NOW sales pop-ups, these innovative formats offer easy access to the brand and are ideally suited to developing contact opportunities with new target groups. We will continue to develop these innovative retail formats over the coming years.”

As part of its Future Retail strategy, Porsche is aiming to reach out to new, younger target groups, as well as its existing customers. The basic idea behind this is to bring the product offering to the customers and not the other way around. With the trend towards urbanisation, city centres are becoming more and more important. But these two sales concepts are not the only strategy Porsche is using to generate greater customer proximity; the same can be said of its new Porsche Satellite Centre, Porsche Approved & Service Centre and Porsche Service Factory. Here is an overview of the new offerings:

Porsche Studios

Taycan 4S Cross Turismo, Porsche Studio, Oslo, Norway, 2021, Porsche AG
Porsche Studio in Oslo
Taycan Turbo, 911, Porsche Studio, Hanoi, Vietnam, 2021, Porsche AG
Porsche Studio in Hanoi
Cayenne, Taycan Turbo, Porsche Studio, Hanoi, Vietnam, 2021, Porsche AG
Porsche Studio in Hanoi
Cayenne, Porsche Studio, Hanoi, Vietnam, 2021, Porsche AG
Porsche Studio in Hanoi
Taycan, Porsche Studio, Taoyuan, China, 2021, Porsche AG
Porsche Studio in Taoyuan
Taycan 4S, Porsche Studio, Tainan, China, 2021, Porsche AG
Porsche Studio in Tainan
Porsche Studio, Tainan, China, 2021, Porsche AG
Porsche Studio in Tainan
Porsche Studio, Tainan, China, 2021, Porsche AG
Porsche Studio in Tainan
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These urban retail sites with a sales focus offer both a high-quality experience and enjoyable opportunities for contact with the brand and our products. One example of this format is the Porsche Studio Oslo in Norway, which opened its doors in early July 2021. The 125 square-metre showroom boasts views over the city’s picturesque harbour. The Fitting Lounge gives customers the opportunity to individually configure and order vehicles, and test drives are also available. Furthermore, the Porsche Studio also serves as a delivery and collection point for vehicles going to and coming from the workshop at the Porsche Centre Oslo, and it also plays host to small events. The first site of this kind, Porsche on Sylt, was opened in 2017.

Porsche NOW sales pop-ups

Taycan, Cayenne E-Hybrid, Porsche NOW sales pop-up, Jeju, South Korea, 2021, Porsche AG
Porsche NOW sales pop-up in Jeju
Cayenne E-Hybrid, Porsche NOW sales pop-up, Jeju, South Korea, 2021, Porsche AG
Porsche NOW sales pop-up in Jeju
911 Carrera GTS Cabriolet, Porsche NOW sales pop-up, Zurich, Switzerland, 2021, Porsche AG
Porsche NOW sales pop-up in Zurich
Taycan, Porsche NOW sales pop-up, Tainan, China, 2021, Porsche AG
Porsche NOW sales pop-up in Tainan
718 Cayman, Porsche NOW sales pop-up, Marassi, Egypt, 2021, Porsche AG
Porsche NOW sales pop-up in Marassi
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While the Porsche Studios are permanent installations, the Porsche NOW sales pop-ups are only in place for a limited time. Along with the cars on show, fans and customers can also experience the Porsche Drivers Selection, see the offerings from Porsche Exclusive Manufaktur and use the virtual reality apps and private configuration lounge. In summer 2021, the island of Jeju, in South Korea, and Zurich, in Switzerland, played host to Porsche NOW pop-ups. The ‘NOW’ element of the name is all about making the most of the moment. The format was launched in 2018 on the La Mer beachfront in Dubai.

Porsche Satellite Centres

Porsche Satellite Centre, York, Great Britain, 2021, Porsche AG
Porsche Satellite Centre in York
718 Boxster, 911 Targa, Porsche Satellite Centre, York, Great Britain, 2021, Porsche AG
Porsche Satellite Centre in York
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These offer an expansion option for sales partners requiring additional capacity, but where the market area is too small for a further Porsche Centre. These more compact solutions differ from the traditional Porsche Centres due to their single-story building design with a rectangular floor plan and a showroom of around 400m2. The first Porsche Satellite Centre in Europe was opened in October 2021 in York, in the UK, and is connected to the Porsche Centre in Leeds. At least five Porsche Satellite Centres will commence operations in 2022 around the world.

Porsche Approved & Service Centre

Porsche Approved & Service Centre, Arezzo, Italy, 2021, Porsche AG
Porsche Approved & Service Centre in Arezzo
718 Cayman, Porsche Approved & Service Centre, Arezzo, Italy, 2021, Porsche AG
Porsche Approved & Service Centre in Arezzo
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The Porsche Approved premium used car promise offers customers quality and service at the same high level as when buying a new Porsche. This is where the Porsche Approved & Service Centres come in, focusing on the servicing and sale of these Porsche Approved vehicles. In 2021, three Porsche Approved & Service Centres opened, including a site in Arezzo, Italy, in September.

Porsche Service Factory

718 Cayman GT4, Cayenne Turbo Coupé, Porsche Service Factory, Hsinchu, Taiwan, 2021, Porsche AG
Porsche Service Factory in Hsinchu

The benefit of this format is that it offers customers shorter waiting times as it enables Porsche Centres to increase their service capacities at another site. Customers still drop off and collect their cars at the Porsche Centre, but the vehicle is taken from the Porsche Centre to the Porsche Service Factory for the work. Following the Service Factory in Bonn, another site was opened in Ludwigsburg in December.

Related Content

Consumption data

Taycan Turbo

WLTP*
  • 23.6 – 20.2 kWh/100 km
  • 0 g/km
  • 435 – 507 km

Taycan Turbo

Fuel consumption* / Emissions*
Electric power consumption* combined (WLTP) 23.6 – 20.2 kWh/100 km
CO₂ emissions* combined (WLTP) 0 g/km
Electric range* combined (WLTP) 435 – 507 km
Electric range* in town (WLTP) 537 – 630 km
NEDC*
  • 26 kWh/100 km
  • 0 g/km

Taycan Turbo

Fuel consumption* / Emissions*
Electric power consumption* combined (NEDC) 26 kWh/100 km
CO₂ emissions* combined (NEDC) 0 g/km

911 Targa models

WLTP*
  • 11.3 – 10.4 l/100 km
  • 257 – 236 g/km

911 Targa models

Fuel consumption* / Emissions*
Fuel consumption* combined (WLTP) 11.3 – 10.4 l/100 km
CO₂ emissions* combined (WLTP) 257 – 236 g/km
NEDC*
  • 10.7 – 9.8 l/100 km
  • 243 – 223 g/km

911 Targa models

Fuel consumption* / Emissions*
Fuel consumption* combined (NEDC) 10.7 – 9.8 l/100 km
CO₂ emissions* combined (NEDC) 243 – 223 g/km

Taycan

WLTP*
  • 23.9 – 19.6 kWh/100 km
  • 0 g/km
  • 371 – 505 km

Taycan

Fuel consumption* / Emissions*
Electric power consumption* combined (WLTP) 23.9 – 19.6 kWh/100 km
CO₂ emissions* combined (WLTP) 0 g/km
Electric range* combined (WLTP) 371 – 505 km
Electric range* in town (WLTP) 440 – 568 km
NEDC*
  • 27.0 – 26.4 kWh/100 km
  • 0 g/km

Taycan

Fuel consumption* / Emissions*
Electric power consumption* combined (NEDC) 27.0 – 26.4 kWh/100 km
CO₂ emissions* combined (NEDC) 0 g/km

Taycan Sports Sedan Models

WLTP*
  • 24.1 – 19.6 kWh/100 km
  • 0 g/km
  • 370 – 512 km

Taycan Sports Sedan Models

Fuel consumption* / Emissions*
Electric power consumption* combined (WLTP) 24.1 – 19.6 kWh/100 km
CO₂ emissions* combined (WLTP) 0 g/km
Electric range* combined (WLTP) 370 – 512 km
Electric range* in town (WLTP) 440 – 630 km
NEDC*
  • 27.0 – 25.4 kWh/100 km
  • 0 g/km

Taycan Sports Sedan Models

Fuel consumption* / Emissions*
Electric power consumption* combined (NEDC) 27.0 – 25.4 kWh/100 km
CO₂ emissions* combined (NEDC) 0 g/km

911 Carrera GTS Cabriolet

WLTP*
  • 11.3 – 10.5 l/100 km
  • 256 – 239 g/km

911 Carrera GTS Cabriolet

Fuel consumption* / Emissions*
Fuel consumption* combined (WLTP) 11.3 – 10.5 l/100 km
CO₂ emissions* combined (WLTP) 256 – 239 g/km
NEDC*
  • 10.4 – 9.8 l/100 km
  • 238 – 224 g/km

911 Carrera GTS Cabriolet

Fuel consumption* / Emissions*
Fuel consumption* combined (NEDC) 10.4 – 9.8 l/100 km
CO₂ emissions* combined (NEDC) 238 – 224 g/km

Taycan 4S Cross Turismo

WLTP*
  • 24.8 – 21.3 kWh/100 km
  • 0 g/km
  • 415 – 490 km

Taycan 4S Cross Turismo

Fuel consumption* / Emissions*
Electric power consumption* combined (WLTP) 24.8 – 21.3 kWh/100 km
CO₂ emissions* combined (WLTP) 0 g/km
Electric range* combined (WLTP) 415 – 490 km
Electric range* in town (WLTP) 517 – 600 km
NEDC*
  • 26.2 kWh/100 km
  • 0 g/km

Taycan 4S Cross Turismo

Fuel consumption* / Emissions*
Electric power consumption* combined (NEDC) 26.2 kWh/100 km
CO₂ emissions* combined (NEDC) 0 g/km

718 Cayman models

WLTP*
  • 13.2 – 8.9 l/100 km
  • 299 – 201 g/km

718 Cayman models

Fuel consumption* / Emissions*
Fuel consumption* combined (WLTP) 13.2 – 8.9 l/100 km
CO₂ emissions* combined (WLTP) 299 – 201 g/km
NEDC*
  • 12.3 – 8.1 l/100 km
  • 281 – 185 g/km

718 Cayman models

Fuel consumption* / Emissions*
Fuel consumption* combined (NEDC) 12.3 – 8.1 l/100 km
CO₂ emissions* combined (NEDC) 281 – 185 g/km

718 Boxster models

WLTP*
  • 11.1 – 8.9 l/100 km
  • 251 – 201 g/km

718 Boxster models

Fuel consumption* / Emissions*
Fuel consumption* combined (WLTP) 11.1 – 8.9 l/100 km
CO₂ emissions* combined (WLTP) 251 – 201 g/km
NEDC*
  • 10.9 – 8.1 l/100 km
  • 249 – 185 g/km

718 Boxster models

Fuel consumption* / Emissions*
Fuel consumption* combined (NEDC) 10.9 – 8.1 l/100 km
CO₂ emissions* combined (NEDC) 249 – 185 g/km

718 Cayman GT4

WLTP*
  • 11.1 – 10.7 l/100 km
  • 251 – 242 g/km

718 Cayman GT4

Fuel consumption* / Emissions*
Fuel consumption* combined (WLTP) 11.1 – 10.7 l/100 km
CO₂ emissions* combined (WLTP) 251 – 242 g/km
NEDC*
  • 10.9 – 10.2 l/100 km
  • 249 – 232 g/km

718 Cayman GT4

Fuel consumption* / Emissions*
Fuel consumption* combined (NEDC) 10.9 – 10.2 l/100 km
CO₂ emissions* combined (NEDC) 249 – 232 g/km

Cayenne E-Hybrid

WLTP*
  • 3.7 – 3.1 l/100 km
  • 83 – 71 g/km
  • 26.5 – 25.1 kWh/100 km
  • 41 – 44 km

Cayenne E-Hybrid

Fuel consumption* / Emissions*
Fuel consumption* combined (WLTP) 3.7 – 3.1 l/100 km
CO₂ emissions* combined (WLTP) 83 – 71 g/km
Electric power consumption* combined (WLTP) 26.5 – 25.1 kWh/100 km
Electric range* combined (WLTP) 41 – 44 km
Electric range* in town (WLTP) 44 – 48 km
NEDC*
  • 2.5 – 2.4 l/100 km
  • 58 – 56 g/km
  • 22.0 – 21.6 kWh/100 km

Cayenne E-Hybrid

Fuel consumption* / Emissions*
Fuel consumption* combined (NEDC) 2.5 – 2.4 l/100 km
CO₂ emissions* combined (NEDC) 58 – 56 g/km
Electric power consumption* combined (NEDC) 22.0 – 21.6 kWh/100 km

Cayenne Turbo Coupé

WLTP*
  • 14.1 – 13.5 l/100 km
  • 319 – 307 g/km

Cayenne Turbo Coupé

Fuel consumption* / Emissions*
Fuel consumption* combined (WLTP) 14.1 – 13.5 l/100 km
CO₂ emissions* combined (WLTP) 319 – 307 g/km
NEDC*
  • 11.6 l/100 km
  • 264 g/km

Cayenne Turbo Coupé

Fuel consumption* / Emissions*
Fuel consumption* combined (NEDC) 11.6 l/100 km
CO₂ emissions* combined (NEDC) 264 g/km

Cayenne

WLTP*
  • 12.5 – 11.5 l/100 km
  • 283 – 259 g/km

Cayenne

Fuel consumption* / Emissions*
Fuel consumption* combined (WLTP) 12.5 – 11.5 l/100 km
CO₂ emissions* combined (WLTP) 283 – 259 g/km
NEDC*
  • 9.4 – 9.2 l/100 km
  • 215 – 210 g/km

Cayenne

Fuel consumption* / Emissions*
Fuel consumption* combined (NEDC) 9.4 – 9.2 l/100 km
CO₂ emissions* combined (NEDC) 215 – 210 g/km

Taycan 4S

WLTP*
  • 24.1 – 19.8 kWh/100 km
  • 0 g/km
  • 370 – 512 km

Taycan 4S

Fuel consumption* / Emissions*
Electric power consumption* combined (WLTP) 24.1 – 19.8 kWh/100 km
CO₂ emissions* combined (WLTP) 0 g/km
Electric range* combined (WLTP) 370 – 512 km
Electric range* in town (WLTP) 454 – 611 km
NEDC*
  • 25.8 – 25.4 kWh/100 km
  • 0 g/km

Taycan 4S

Fuel consumption* / Emissions*
Electric power consumption* combined (NEDC) 25.8 – 25.4 kWh/100 km
CO₂ emissions* combined (NEDC) 0 g/km

Taycan Turbo S

WLTP*
  • 23.4 – 21.9 kWh/100 km
  • 0 g/km
  • 440 – 468 km

Taycan Turbo S

Fuel consumption* / Emissions*
Electric power consumption* combined (WLTP) 23.4 – 21.9 kWh/100 km
CO₂ emissions* combined (WLTP) 0 g/km
Electric range* combined (WLTP) 440 – 468 km
Electric range* in town (WLTP) 524 – 573 km
NEDC*
  • 26,0 kWh/100 km
  • 0 g/km

Taycan Turbo S

Fuel consumption* / Emissions*
Electric power consumption* combined (NEDC) 26,0 kWh/100 km
CO₂ emissions* combined (NEDC) 0 g/km

911 Carrera 4S

WLTP*
  • 11.1 – 10.2 l/100 km
  • 253 – 231 g/km

911 Carrera 4S

Fuel consumption* / Emissions*
Fuel consumption* combined (WLTP) 11.1 – 10.2 l/100 km
CO₂ emissions* combined (WLTP) 253 – 231 g/km
NEDC*
  • 10.1 – 9.7 l/100 km
  • 231 – 222 g/km

911 Carrera 4S

Fuel consumption* / Emissions*
Fuel consumption* combined (NEDC) 10.1 – 9.7 l/100 km
CO₂ emissions* combined (NEDC) 231 – 222 g/km