“We are delighted to be able to announce our first digital Sound Night to fans and customers all over the world. The coronavirus pandemic has presented all of us with enormous challenges, but it has also led us to seek out new opportunities,” explains Achim Stejskal, Head of Porsche Heritage and Museum. “Following numerous requests, we realised that we were not the only ones who were missing the sound of engines. So this year, for the very first time, we will broadcast the typical Porsche sound as a live digital event in every country around the world.”
Support of racing drivers and brand ambassadors
When it came to announcing the first digital Sound Night – named ‘Next Level’ – the Porsche Museum enlisted the support of current and former racing drivers and brand ambassadors Walter Röhrl, Hans-Joachim Stuck, Timo Bernhard and Pascal Wehrlein. Initial intrigue was created across Porsche's different social media channels when ‘Strietzel’ Stuck, Bernhard and Wehrlein shared three clips on behalf of the museum curators. Röhrl finally revealed the solution to the puzzle.
All four brand ambassadors will also play an active role in the event. Like a number of other distinguished representatives, they will not just start the four-wheeled sound artists in the Porsche Museum, but will also present them in the Development Centre in Weissach, which celebrates its 50th anniversary this year. “When I heard that Porsche was holding another Sound Night, I naturally agreed immediately. The unique sound of many Porsche models inspires me,” explains Röhrl, the two-time Rally World Champion and development advisor for Porsche for more than 25 years. “I won’t be the only one who has the opportunity to drive a car in front of the cameras that has never been shown at a Sound Night before,” he adds. “There are other models among the numerous Porsche icons that will also be celebrating their premiere at the Sound Night.”
‘Next Level’ Sound Night in three languages
For the first time, viewers will be able to enjoy the recollections of contemporary witnesses and high-profile figures from the automotive world in German, English and French. Further details on the broadcast will follow soon. All the information is always available on the museum website at www.porsche.com/Museum.