The seventh customer experience centre in the world of the sports car manufacturer is being built on an area of around 176,000 square metres, and is scheduled to commence operation in October 2019. It includes a modern building complex, a handling track, driving dynamics areas and an off-road course. The project is being realised by Porsche Deutschland together with the “emodrom group”, a private company responsible for strategic development of the Hockenheimring.
“Our topping out celebration is right on schedule, so Porsche customers and fans can look forward to experiencing the brand and vehicles at Hockenheimring from autumn,” says Alexander Pollich, CEO at Porsche Deutschland GmbH. “Our seventh Porsche Experience Centre is being built at the heart of one of the most tradition-rich racetracks in Europe, and close to our headquarters in Stuttgart – the location could not be better.”
After completion of the main building's structure with the topping out celebration, the next step is to produce the facades and windows. Around a third of the facade will be made of glass, giving the centre a modern and open appearance, even from a distance.
“The fact that Porsche is bringing their internationally successful PEC concept to the tradition-rich Hockenheimring benefits everyone involved. For the city and the prosperous Rhine-Neckar metropolitan region, we operate as an investor to promote business development in the best sense of the word and offer our anchor tenant Porsche a unique location,” explains Thomas Reister, Director at the emodrom group.