Joe Lawrence is Executive Vice President and Chief Operating Officer for Porsche Cars North America, Inc. (PCNA), headquartered in Atlanta. PCNA is the exclusive U.S. importer of Porsche 911; 718 Boxster and Cayman; Macan and Cayenne; Panamera; and Taycan.
As Executive Vice President and Chief Operating Officer, Lawrence is responsible for sales and dealer network development in the United States. He also oversees Porsche Cars North America's field operations and the Porsche Academy.
Lawrence assumed his current role in August 2013 after serving as President and CEO of Porsche Cars Canada, Ltd. for four years.
He began his career selling cars in his hometown of El Paso, Texas in 1989. Prior to arriving at Porsche, he worked for 15 years at BMW in a variety of sales and marketing positions in the United States, Germany, and Canada.
Lawrence holds a B.A. in Economics from Southern Methodist University and an MBA. from Emory University.