The Porsche 911 Sally Special sold at the RM Sotheby’s Monterey Auction on Saturday evening for a record $3.6 million (auction hammer price). In the charged atmosphere of the packed bidding hall, the one-of-one car attracted significant interest, with the final winning offer coming from a telephone bidder. The price was a record for a new Porsche sold at auction, according to the auction house.

The sale reunited members of the original Cars team who created both the car in the Disney and Pixar film and the life-size Sally Carrera, based on a 2002 Porsche 911 Carrera. That team included actress Bonnie Hunt, the voice of Sally Carrera, Jay Ward, Creative Director of Franchise at Pixar Animation Studios, and Bob Pauley, who, as Production Designer for Cars, sketched Sally for the first time 20 years ago. They were joined by Kjell Gruner, President and CEO of Porsche Cars North America, Inc. (PCNA), and key members of Porsche Exclusive Manufaktur’s Sonderwunsch team including Alexander Fabig and Boris Apenbrink.

“I’d like to express my gratitude and profound congratulations to the winning bidder,” said Kjell Gruner, PCNA’s President and CEO. “This generous act has made a difference for two important charities and to the lives of those they’ll help. In return, I hope the bidder is very happy to have secured a special and unique piece of our and Pixar’s history.”

The 911 Sally Special was accompanied by a one-of-one Porsche Design custom-built Timepiece, designed specifically to match the unique configuration of this iconic sports car, with Sally Blue Metallic highlights and exclusive details created in collaboration with Pixar.

911 Sally Special Chronograph, RM Sotheby's Auction, Monterey, 2022, PCNA

An array of smaller items also accompanied the car – these included a second set of wheels presented in a bespoke rack as well as a fitted "Sally Special" car cover and a book charting the creation of the car from beginning to end, incorporating original sketches from both Porsche and Pixar.

“What a night and what a result! It’s fantastic to see a car inspired by my character in Cars do so much good,” said Bonnie Hunt, who was on stage for the live bidding. “I’ve loved playing the role of Sally for the past 16 years, she has a special place in my heart, and it’s wonderful that her personality and values continue to inspire new generations today. The car looked amazing, and I know the team put their heart and souls into creating it. I am thrilled for the new owner who has something very special, and completely unique."

“I know I speak for the whole Pixar team when I say how proud we are of not only the auction result but that the 911 Sally Special also raised awareness of the work of two incredible charities – Girls Inc. and USA for UNHCR, the UN Refugee Agency,” said Jay Ward, Creative Director of Franchise of Pixar Animation Studios. “The reaction has been nothing short of amazing. A really special moment. The money raised will go directly to them, providing life-changing educational programs to young girls in the U.S. and relief for Ukrainian refugees affected by the war.”

“The car attracted unprecedented interest,” said Gord Duff, Global Head of Auctions for RM Sotheby’s. “We saw a significant number of inquiries in the week before the auction, but this really accelerated as the final hours leading up to the event – driven by the incredible social media interest in the car. It’s been a real honor to have been a part of the project and to work with both Porsche and Pixar over the past months to facilitate the sale. We’d like to congratulate the new owner on their purchase and thank them for the contribution they’ve made to Girls Inc. and USA for UNHCR, the UN Refugee Agency.”

Information about Girls Inc. and USA for UNHCR

Two charities are the beneficiaries of the sale of the 911 Sally Special, with the entirety of the $3.6 million sale price being donated.

Girls Inc. inspires all girls to be strong, smart, and bold through direct service and advocacy. A network of 76 local organizations, operating in over 1,600 sites       across the United States and in Canada,      equips girls with the knowledge and skills to effect positive changes in their lives and become leaders who will change the world. “We are grateful to Porsche and to Pixar for their commitment to this project, which will directly benefit our work,” said Stephanie J. Hull, Ph.D., Girls Inc. President and CEO. “The character of Sally, and what she represents, is a great role model for young girls and it is fitting that she should be helping a new generation achieve their dreams.”

The project also supports USA for UNHCR, the UN Refugee Agency, which is working to provide urgent help to nearly 6.2 million refugees who have been displaced across Europe since the outbreak of war in Ukraine. “The majority of those forced to flee Ukraine are women and children, among them unaccompanied children and those separated from their parents,” said Anne-Marie Grey, Executive Director and CEO of USA for UNHCR. “But there is reason to hope with the critical support of companies like Porsche and Pixar who have generously stepped up to help ensure their safety and protection in months to come.”

About the Porsche Sonderwunsch program

Porsche Exclusive Manufaktur and Porsche Classic enhance and restore unique sports cars with a combination of skilled craftsmanship and attention to detail. As part of its Co-Creation strategy, the sports car manufacturer is now offering a new interpretation of its legendary Sonderwunsch programme from the late 70s, which will make it possible to design individualised, one-off cars in future – co-created by the customer and professionally produced by Porsche. The expansion of this offering is divided into different areas: Factory Commissioning, for individual customer colour and material requests directly in production, and subsequent Factory Re-Commissioning and Factory One-Off services, for after a vehicle has been delivered to the customer. Whereas Factory Re-Commissioning is all about individual colours and materials, the Factory One-Off service is a systematic new technical development. Depending on the vehicle’s age, the technical experts of Porsche Exclusive Manufaktur or Porsche Classic take care of implementation.

The Porsche Podcast

Bob Pauley, Production Designer of Sally Carrera for the Cars film, Sebastian Rudolph, Vice President Communications, Sustainability and Politics at Porsche AG, Jay Ward, Creative Director of Franchise at Pixar Animation Studios, l-r, 9:11 Podcast, 2022, Porsche AG
Bob Pauley, Production Designer of Sally Carrera for the Cars film, Sebastian Rudolph, Vice President Communications, Sustainability and Politics at Porsche AG, and Jay Ward, Creative Director of Franchise at Pixar Animation Studios (l-r)

In the latest episode of The Porsche Podcast, host Sebastian Rudolph welcomes Pixar creative consultants Bob Pauley and Jay Ward. They talk about the story behind the cooperation, and where Bob and Jay get the inspiration for their characters. Listen to the new podcast episode here or on all the usual podcast platforms.

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