Porsche partners with iRacing for new World Championship Series
With full speed across the finish line: Porsche is supporting a new Esports car racing series in an official partner role.
At the “Porsche iRacing World Championship Series”, 40 participants from different nations will race in the 911 GT3 Cup. They are competing for total prize money of US$100,000. The competition runs over ten racing weekends and takes place exclusively online. Qualification starts in January 2019, with the championship running over several months throughout the year.
“Porsche is more and more involved with Esports and racing simulations. Putting together a world championship like this one is important evidence of our increasing commitment to the sport,” comments Dr. Kjell Gruner, Vice President Marketing at Porsche. To coordinate the event, the Zuffenhausen-based sports car manufacturer collaborated with iRacing, a leading provider of realistic online racing simulations that has been putting on world championships for ten years. The competition will take place under this title for the first time, as a completely new series with competitors racing from all around the world, connecting through the iRacing service.
The initiative represents the high point so far in the partnership between the two companies, which have been working together since 2017, focusing on the realistic implementation of Porsche motorsport vehicles and online racing. Porsche and iRacing have also collaborated on several live tournaments where racers compete from the same location. This includes the Porsche SimRacing Trophy, which drew 40 participants when it was held at the Nürburgring in September 2018, and the Porsche SimRacing Summit, where 32 simulation racing drivers will compete at the Porsche factory in Leipzig on 15 and 16 December.
Keen spectators can follow all ten rounds of the “Porsche iRacing World Championship” Series on YouTube (www.youtube.com/iracing-esports-network), with additional broadcast channels to be announced.
The partners are now extending their cooperation to include Esports racing and are thus additionally boosting the appeal of virtual racing.