Over the next ten to fifteen years, however, we will be relying on a triumvirate of drive concepts. Porsche will offer vehicles with continuously optimised combustion engines, attractive plug-in hybrid models and purely electric sports cars in parallel. The reason: Since demand for e-mobility is developing very differently in the various regions of the world, the strategy pursued by a company with a global presence must be as flexible as possible during this transitional period.

The product portfolio is being developed just as systematically in four dimensions. Firstly, Porsche will offer purely electric vehicles with a high level of digitalisation. And the range of e-models will not be limited to the Mission E. During an initial stage, we will offer electrically powered versions of existing model lines. In addition, however, work will continue on the development of other purely electric vehicles following the example of the Mission E. To speed up progress in this area, Porsche has joined forces with Audi to set up the Premium Platform Electric. Teams from both brands will work together to lay the foundations for future e-vehicles. At the same time, Porsche is forging ahead with hybridisation of the drivetrain.

Secondly, we will supplement our existing model range with practical derivatives that are in high demand. Thirdly, Porsche has repeatedly reaffirmed its intention to continue its current strategy of targeted market launches of new road-legal racing cars; with a manual instead of an automatic transmission, for example. There's no debate whatsoever on this point at Zuffenhausen: many Porsche customers are huge fans of this puristic and particularly emotional style of sporty driving, as offered by the 911 GT3 with Touring Package, for example. They are very receptive to the idea of combining a thoroughbred sports car with state-of-the-art technology.

More models with prominent lifestyle characteristics

Fourthly, we will be adding more models with prominent lifestyle characteristics to our product portfolio. Vehicles for a uniquely individual lifestyle which harmoniously blends sporty activity with an appreciation of luxurious elegance. A glance back in time – to the 911 R, for example – is no bad thing in this respect.

One thing is certain: Porsche is taking giant leaps today to ensure that its products are fit for the future. We have already established ourselves as pioneers in the field of e-mobility. Despite the rapid progress it has made to date, however, Porsche has stayed true to its tradition and therefore true to itself.