Already established in racing games, the sports car manufacturer is also expanding its portfolio beyond the motorsport genre, beginning with Overwatch 2, one of the most popular games in the world. Overwatch 2 is free-to-play on PC, Xbox, PlayStation, and the Nintendo Switch.
The goal of this collaboration is to introduce the sleek design of the Porsche brand in an unexpected, entertaining way. “The young and diverse Overwatch 2 community is very exciting for us as a brand,” says Deniz Keskin, Head of Brand Management and Partnerships at Porsche AG. “Overwatch 2 offers a sophisticated backstory, and players can easily identify with the characters. These were important building blocks for us to create a brand collaboration with Blizzard, and tell a story inspired by the new all-electric Macan.”
Ready for the next game: Mech with elements of the Porsche Macan
When the collaboration launches in-game this Spring, there will be numerous cosmetics for players to collect, including two Porsche-inspired skins. The first skin to be revealed is for the fan-favorite character, D.Va. A former professional gamer, pilots her robot-like Mech. Her new skin incorporates numerous design elements directly from the Macan Electric, such as the car’s characteristic flat upper light unit with the brand’s signature four-point daytime running lights. First impressions are provided by a life-sized Mech statue, premiering at South by Southwest®, and will be on show at other events throughout the year.
“Porsche’s design philosophy blends wonderfully with how we approach our hero designs in Overwatch 2,” explains Tina Wei, concept artist on the Overwatch team. “D.Va’s mech was designed to optimize function on top of visual beauty that fits in a futuristic world, which naturally speaks to Porsche’s visual style and design.”
About Overwatch 2
An optimistic vision of near-future Earth, Overwatch 2 is about a world worth fighting for, where super soldiers, scientists, cyborgs, and omnics clash for control of real-world-inspired locations from around the globe. Featuring 39 unique heroes battling across a variety of lively maps and locales, where players must work together and adapt to a variety of unique situations.
