Porsche Thailand and Puma have released a batch of limited-edition sneakers as part of ‘Dreams in Colours’, a celebration of three decades of enduring Porsche passion in Thailand. Alongside the collaboration, Porsche has partnered with pioneering global music and media company 88rising to run a #Dreamsincolours TikTok competition, which aims to empower aspiring Thai artists to achieve their dreams.

The kaleidoscopic sneaker collection has been designed to complement the Porsche 911 Carrera GTS – 30 Years Porsche Thailand Edition, a limited-edition model created to mark three decades of Porsche in the Southeast Asian country. The sports car was unveiled earlier this year in a choice of seven different colours, representing the different days of the week in Thai culture, and sold out shortly after it was launched.

Dreams in Colours

Three decades of Porsche passion in Thailand manifested in first-ever 911 Carrera GTS 30 Years Porsche Thailand Edition.

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Like the celebratory 911 Carrera GTS, the Porsche x Puma California Pro 911 ‘Dreams in Colours’ Edition comes in seven bright hues; Signal Yellow, Ruby Star, Signal Green, Pastel Orange, Riviera Blue, Ultra Violet and Fire Red. In a nod to 1993 – the year that Thailand officially began importing and distributing Porsche cars – just 1,993 pairs will be created as part of the colourful new collaboration.

Ludwig Tsai, General Manager of Puma Thailand said: “It’s been a privilege to work with Porsche to bring our collaborative Dreams in Colours campaign to life, to celebrate three decades of enduring Porsche passion in Thailand. The release of Puma’s very special, 1,993 sneaker-strong collection has been designed so a larger group of Porsche and Puma fans can celebrate in style, specifically Thailand’s young dreamers.”

Each Puma California Pro sneaker has been meticulously panel-matched to the correct Porsche Paint-to Sample colours from the Porsche 911 Carrera GTS – 30 Years Porsche Thailand Edition, and crafted using high-quality materials. Like the owners of the limited-edition 911, sneaker fans and aspiring young Thai dreamers can pick the sneaker colour that corresponds to the day they were born for an extra dose of good luck. 

Pastel Orange sneaker, Porsche x Puma California Pro 911 ‘Dreams in Colours’ Edition, 2023, Porsche AG

The sneaker also boasts bespoke asymmetric details, for example the Porsche Paint-to-Sample colour code on the left tongue and the corresponding day on the right tongue. The insoles on each side are also different: on the left, a Classic Porsche 964 and on the right, the 911 Carrera GTS – 30 Years Porsche Thailand Edition, matching the colour and day of the sneaker. Intricate details such as the sneaker’s edition number, a contemporary ‘911’ logo on the rear pull tab, a special box and a set of additional exclusive accessories complete the collection.

“This collaboration between Porsche and Puma is a tribute to all those who are, just like us, driven by dreams,” says Yannick Ott, Director Marketing at Porsche Asia Pacific. “Inspired by the vibrant and creative culture of Thailand, we hope every step taken in this sneaker is an expression of the wearer’s dreams, confidence and limitless possibilities.”

Signal Green sneaker, Porsche x Puma California Pro 911 ‘Dreams in Colours’ Edition, 2023, Porsche AG

During an exclusive launch party at CARNIVALTM Bangkok’s flagship store in Siam Square, Pathum Wan, both brands announced a collaboration with the music and media label 88rising, to discover young and rising talent in Thailand. Interested young artists are invited to share their talent by tagging #DreamsinColours on TikTok, and a winner will be selected to attend 88Rising’s writing camp held either in Los Angeles, US, or Bali, Indonesia, where they will be able to further hone their skills.

The limited-edition Porsche x Puma California Pro 911 ‘Dreams in Colours’ Edition will be released on 28 May 2023, and will be available from CarnivalTM Bangkok, and at both Porsche Studios Iconsiam and Siam Paragon, as well as at selected Puma stores in Thailand. The sneakers will retail for THB 6,500.

The full list of Porsche x Puma California Pro 911 colours

Signal Yellow sneaker, Porsche x Puma California Pro 911 ‘Dreams in Colours’ Edition, 2023, Porsche AG
The Signal Yellow sneaker has been crafted for dreamers born on a Monday, representing the start of a new week, bringing optimism and drive to follow their dreams.
Ruby Star sneaker, Porsche x Puma California Pro 911 ‘Dreams in Colours’ Edition, 2023, Porsche AG
Inspired by the day of love – Tuesday – Ruby Star is for those who strive to bring love into every aspect of their lives.
Signal Green sneaker, Porsche x Puma California Pro 911 ‘Dreams in Colours’ Edition, 2023, Porsche AG
Encapsulating the lush forests of Thailand and the growth that it takes to keep progressing towards one’s dreams, the Signal Green sneakers are for dreamers born on a Wednesday.
Pastel Orange sneaker, Porsche x Puma California Pro 911 ‘Dreams in Colours’ Edition, 2023, Porsche AG
Dreamers born on an orange-coloured Thursday are fuelled by a fascination of the world around them. The Pastel Orange sneakers therefore pay homage to both the wearer and the vibrant hues and colours seen across Thailand.
Riviera Blue sneaker, Porsche x Puma California Pro 911 ‘Dreams in Colours’ Edition, 2023, Porsche AG
The Riviera Blue sneaker is designed to inspire the wearer to be creative, introspective and productive.​ Thai customers born on a Friday will be no stranger to this lucky colour and its power.
Ultra Violet sneaker, Porsche x Puma California Pro 911 ‘Dreams in Colours’ Edition, 2023, Porsche AG
With airs of mystery, sophistication and ambition, Ultra Violet inspires confidence and courage to those dreamers born on a Saturday.​ They know what they want, and bravely go after it. This sneaker is designed to help them put their best foot forward in the pursuit of their dreams.
Fire red sneaker, Porsche x Puma California Pro 911 ‘Dreams in Colours’ Edition, 2023, Porsche AG
And last but by no means least, Fire Red has been created to evoke the passion, power and excitement of Sunday-born dreamers.

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Consumption data

911 Carrera GTS

WLTP*
  • 11.4 – 10.4 l/100 km
  • 258 – 236 g/km

911 Carrera GTS

Fuel consumption* / Emissions*
Fuel consumption* combined (WLTP) 11.4 – 10.4 l/100 km
CO₂ emissions* combined (WLTP) 258 – 236 g/km

911 GT3 with Touring Package

WLTP*
  • 12.9 l/100 km
  • 293 – 292 g/km

911 GT3 with Touring Package

Fuel consumption* / Emissions*
Fuel consumption* combined (WLTP) 12.9 l/100 km
CO₂ emissions* combined (WLTP) 293 – 292 g/km