Porsche reports U.S. retail sales for first quarter of 2024

Atlanta. Porsche Cars North America, Inc. (PCNA) today announced that first-quarter retail deliveries in the United States totaled 13,429 cars. Demand remained stable across model lines as Porsche continued to inspire customers through not only its current lineup of sports cars but also with exciting new additions on the way, such as the Macan electric, and new Panamera and Taycan Turbo GT models.

“We are seeing sustained interest in our vehicles – a situation that will become more apparent as the supply restrictions due to regulatory requirements that affected us at the start of the year are now easing,” said Timo Resch, President and CEO of PCNA. “We are in a great position in terms of new models – with the new Macan electric and the new Taycan revealed and the new Panamera arriving in showrooms shortly, and there are still one or two surprises still to come as we look forward to the most diverse and accomplished range of cars we’ve ever had in the US.”

Great demand for the all-electric Macan

The supply-constrained first quarter performance was led by the Macan and Cayenne. Porsche Approved Certified Pre-Owned (CPO) sales in the U.S. totaled 10,372 vehicles in the first quarter of 2024, up 16 percent from the same quarter in 2023 and a record for highest quarterly sales volume in PCNA history.