Porsche is extending the functionality of its virtual coach for the race track: the free Porsche Track Precision App can now be displayed directly on the car’s screen using Apple CarPlay® and operated via the Porsche Communication Management (PCM) system.
The digital subsidiary of Porsche AG is cooperating with external entrepreneurs to create new digital business models. The specialised team “Forward 31” is strategically expanding the scope and presence of Porsche Digital.
There’s more to Porsche than sports cars — we’re tackling new challenges, develop digital products and think digital with focus on the customer. On our Medium blog, we tell these stories. It´s about our next visions, smart technologies and the people that drive our digital journey. We call this #NextLevelGermanEngineering.
More than 30,000 people work for Porsche, all from different backgrounds and each with a different job to do. No matter what the role – engineer, HR specialist, programmer – each member of the team has the same goal: to continue the path that company founder Ferry Porsche took decades ago, with passion and pioneering spirit. Here, the men and women of Porsche give a behind-the-scenes glimpse of their work, from their own unique perspective, as well as the lowdown on current developments.