Brand

Brand

The iconic 911 and other exclusive sports cars have fascinated people for decades. A key part of the company’s cultural heritage is its deep-rooted connection to motorsport. At the same time, Porsche creates unparalleled driving experiences that unite the community through genuine passion. Its long-standing tradition, technical performance, and iconic design make Porsche one of the most valuable brands in the world.

HERITAGE
EXCLUSIVITY
Experience

There is no substitute

Unique heritage

The identity of Porsche is deeply rooted in a unique story. For the company, heritage is not a nostalgic look at the past, but a promise to the future: We preserve the values that have shaped us. Our tradition lives on in every model, in every detail, and in every person who is part of this story.

In 2025 Porsche celebrates
60 years of 911 Targa

Porsche Motorsport #Raceborn

For Porsche, motorsport has always held a special significance and is an essential part of the brand. It drives innovation and is the most demanding test environment. Many technical developments originated from the racetrack. Pioneering spirit, courage and sportiness are part of the brand’s identity.

2025 Titles
ABB FIA Formula E World Championship
Teams’ and Manufacturers’ Championships
FIA World Endurance Championship (WEC)
LMGT3 Endurance Trophy
IMSA WEATHERTECH SPORTSCAR CHAMPIONSHIP
Drivers’, Teams’, and Manufacturers’ Championships for Porsche

you dream it – we build it.

Porsche Exclusive Manufaktur

Porsche represents individual sports car dreams—and the ability to bring them to life. For nearly four decades, Porsche Exclusive Manufaktur has been offering an extensive range of customization options that go far beyond the standard product lineup.

 

The success of this approach speaks for itself: almost every Porsche sports car is delivered to its customer with at least one Porsche Exclusive Manufaktur option.

> 1,000
OPTIONs ACROSS ALL MODEL LINES

Sonderwunsch

The Sonderwunsch program represents the highest level of personalization. The possibilities are virtually limitless: from visual and technical modifications of individual vehicle components to the complete restoration and bespoke customization of a classic car, the creation of so‑called one‑off factory vehicles is possible on behalf of customers.

 

The program is available across all model lines for classic cars, existing vehicles, and new vehicles. Global demand for highly personalized sports cars far exceeds the available capacity.

It’s not what you buy, it’s what you buy into.

Japan: Porsche Experience Center Tokyo

Opening:
2021
Route length:
2.1 km
Highlight:
exciting topography in the middle of the jungle as well as recreated famous corners like the Carousel of the Nürburgring and the Corkscrew at Laguna Seca

China: Porsche Experience Centre Shanghai

Opening:
2018
Route length:
1.4 km
Highlight:
an off-road and drift course, as well as exclusive access to the 5.5 km Shanghai International Circuit

USA: Porsche Experience Center Los Angeles

Opening:
2016
Route length:
2.1 km
Highlight:
drift circle, handling and off-road course, ice hill, and a recreated Nürburgring Nordschleife

USA: Porsche Experience Center Atlanta

Opening:
2015
Route length:
2.05 km und 2.09 km
Highlight:
two routes directly at the headquarters of Porsche Cars North America

UK: Porsche Experience Centre Silverstone

Opening:
2008
Route length:
2.3 km
Highlight:
the first ever PEC, at one of the world’s most legendary racetracks

France: Porsche Experience Center Le Mans

Opening:
2015
Route length:
2.8 and 4.2 km
Highlight:
partial use of the 24 Hours of Le Mans racetrack

Germany: Porsche Experience Center Hockenheim

Opening:
2019
Route length:
2.8 km
Highlight:
includes an off-road course with a stone staircase, a water crossing, a dry riverbed, an 80% gradient, and a wooden seesaw

Germany: Porsche Experience Center Leipzig

Opening:
2021
Route length:
3.7 km
Highlight:
tour of the Porsche Plant Leipzig, course with many recreated famous track elements

Italy: Porsche Experience Center Franciacorta

Opening:
2021
Route length:
2.5 km
Highlight:
located in the heart of Lombardy, with an exciting handling track and large off-road course including dirt track

Canada: Porsche Experience Centre Toronto

Opening:
2025
Route length:
over 2 km
Highlight:
Located a 45-km drive from Toronto’s CN Tower, the complex features Canadian touches such as the prominent Quebec wood lamella façade and offers 4 driver development modules incl. a 2-km circuit with corners from famous racetracks.

Experience Centers Worldwide

The global success story continues. With the opening of the Porsche Experience Center (PEC) in Toronto in 2025, Porsche unveiled its tenth brand experience destination. On four continents the company offers insights into the heart of the brand, turning customer dreams into unforgettable experiences.

A strong Community

The communities demonstrate how deeply the fascination with the Porsche myth runs—and how it connects generations. The first Porsche Club was founded on May 26, 1952. Today, the network comprises more than 700 clubs in 86 countries around the globe.

More than
250,000
Members

Read next

911 Dakar (WLTP, preliminary values): Fuel consumption combined: 11.3 l/100 km; CO₂ emissions combined: 256 g/km; CO₂ class: G; Status 04/2025

718 Cayman GT4 RS (WLTP): Fuel consumption combined: 13.0 l/100 km; CO₂ emissions combined: 295 g/km; CO₂ class: G; Status 03/20266

911 GT3 RS (WLTP): Fuel consumption combined: 13.2 l/100 km; CO₂ emissions combined: 299 g/km; CO₂ class: G; Status 03/2026

Cayenne Turbo E-Hybrid Coupé with GT Package (WLTP): Fuel consumption weighted combined: 5.2 – 5.0 l/100 km; Fuel consumption with depleted battery combined: 11,8 – 11,5 l/100 km; Electrical consumption weighted combined: 20.4 – 20.2 kWh/100 km; CO₂ emissions weighted combined: 116 – 112 g/km; CO₂ class weighted combined: D – C; CO₂ class with depleted battery: G; Status 03/2026

718 Spyder RS (WLTP): Fuel consumption combined: 12.7 l/100 km; CO₂ emissions combined: 288 g/km; CO₂ class: G; Status 03/2026

911 GT3 (WLTP): Fuel consumption combined: 13.8 – 13.7 l/100 km; CO₂ emissions combined: 312 – 310 g/km; CO₂ class: G; Status 03/2026

911 Carrera GTS Cabriolet (WLTP): Fuel consumption combined: 10.6 – 10.4 l/100 km; CO₂ emissions combined: 241 – 235 g/km; CO₂ class: G; Status 03/2026

911 Targa 4 GTS (WLTP): Fuel consumption combined: 10.8 – 10.6 l/100 km; CO₂ emissions combined: 245 – 239 g/km; CO₂ class: G; Status 03/2026

718 Boxster S (WLTP): Fuel consumption combined: 10.4 – 10.1 l/100 km; CO₂ emissions combined: 235 – 229 g/km; CO₂ class: G; Status 03/2026

911 Spirit 70 (WLTP): Fuel consumption combined: 10.6 – 10.4 l/100 km; CO₂ emissions combined: 240 – 236 g/km; CO₂ class: G; Status 03/2026

Cayenne Electric (WLTP): Electrical consumption combined: 21.8 – 19.7 kWh/100 km; CO₂ emissions combined: 0 g/km; CO₂ class: A; Status 03/2026

911 Turbo S Cabriolet (WLTP): Fuel consumption combined: 11.8 – 11.7 l/100 km; CO₂ emissions combined: 267 – 265 g/km; CO₂ class: G; Status 03/2026

911 Turbo S (WLTP): Fuel consumption combined: 11.8 – 11.6 l/100 km; CO₂ emissions combined: 266 – 262 g/km; CO₂ class: G; Status 02/2026

911 GT3 90 F. A. Porsche (PDK) (WLTP, preliminary values): Fuel consumption combined: 13.7 l/100 km; CO₂ emissions combined: 310 g/km; CO₂ class: G; Status 02/2026

Panamera Turbo E-Hybrid (WLTP): Fuel consumption weighted combined: 4.4 – 3.6 l/100 km; Fuel consumption with depleted battery combined: 11,0 – 10,1 l/100 km; Electrical consumption weighted combined: 19.9 – 18.8 kWh/100 km; CO₂ emissions weighted combined: 99 – 81 g/km; CO₂ class weighted combined: C – B; CO₂ class with depleted battery: G; Status 02/2026

Taycan Turbo GT with Weissach package (WLTP): Electrical consumption combined: 21.3 – 20.6 kWh/100 km; CO₂ emissions combined: 0 g/km; CO₂ class: A

911 GT3 with Touring package (WLTP): Fuel consumption combined: 13.8 – 13.7 l/100 km; CO₂ emissions combined: 312 – 310 g/km; CO₂ class: G

Macan Electric: Combined power consumption: 19.8 - 17.0 kWh/100 km, urban range (WLTP): 696 - 831 km, combined range (WLTP): 536 - 641 km, combined CO2 emissions: 0 g/km, CO2 class: A