The company is placing employees from its various divisions at heart of its campaign, who share intimate insights into the dreams that motivate them. The images and videos have been made in the style of a collage, and are aimed at ambitious junior talents and competent professionals in equal measure.

Employees and their own personal dreams spotlighted

Porsche has been making dreams come true for 75 years. Yet “Driven by dreams” doesn’t just apply to sports cars lovers all over the world: just like the brand’s customers, its employees are also driven by dreams. The highly qualified and motivated team is at the core of Porsche’s success. Employees and their own personal dreams are now being spotlighted by a campaign with which Porsche is further refining its employer image.

“Porsche dream jobs”, employer branding campaign, 2023, Porsche AG

“Our employees shape the success of Porsche with their own personal dreams and perspectives,” as Andreas Haffner says, the Member of the Executive Board for Human Resources and Social Affairs at Porsche. “For junior talents in particular, the opportunity to make a meaningful difference is decisive when it comes to the choice of their employer. This is exactly the positioning of our campaign.

Campaign with a clear message

Over the course of its transformation, Porsche is focussing its recruitment drive on future technology: the company needs to fill around 1,000 vacancies in its IT and technology divisions. What’s more, younger generations’ expectations of an employer in particular have changed: for many of them, a job that gives them a sense of purpose is just as important as the salary, for example. When it comes to the question of a personal sense of doing something meaningful, the campaign sends a clear message: Porsche is exactly the right place for people who follow their dreams. Porsche’s unique corporate culture forms the basis for this, being characterised by innovative strength and a team spirit, among other qualities. Porsche also aims to use its campaign to address all relevant target groups – from trainees and graduates to production specialists and experts from the areas of software, IT or technology.

“Porsche dream jobs”, employer branding campaign, 2023, Porsche AG

With headings such as “Searching for dynamic dreamers” and “Your dreams start when you’re studying. Then they get bigger”, the various images present individual employees and describe how they realise their own dreams, along with the dreams that drive Porsche’s customers. The employees portrayed form an eclectic mix from different divisions, age groups, educational backgrounds and management levels. Using a collage style for the imagery helps convey this individuality. Each image is unique and encourages reflection. The individual elements in each image grant insights into the specific activity, as well as into the personal interests and dreams of the individual employees. What’s more, elements from Porsche’s history are combined with a look ahead to the future.

The campaign kicks off in Germany at the start of July, while its international roll-out is planned for 2024. The sports car manufacturer will be placing the content on various online and offline channels. A starter pack for the campaign can be found at the website porsche.de/dreamjob, to which more target group-specific content and formats will be added as the campaign progresses.

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Consumption data

911 Turbo S Cabriolet

WLTP*
  • 12,5 – 12,1 l/100 km
  • 284 – 275 g/km

911 Turbo S Cabriolet

Consumo di carburante / Emissioni
consumo carburante combinato (WLTP) 12,5 – 12,1 l/100 km
emissioni CO₂ combinato (WLTP) 284 – 275 g/km
Classe di efficienza: G

Modelli Taycan Cross Turismo

WLTP*
  • 0 g/km
  • 24,8 – 21,3 kWh/100 km
  • 415 – 488 km

Modelli Taycan Cross Turismo

Consumo di carburante / Emissioni
emissioni CO₂ combinato (WLTP) 0 g/km
consumo elettrico combinato (WLTP) 24,8 – 21,3 kWh/100 km
Gamma elettrica combinata (WLTP) 415 – 488 km
Gamma elettrica in aree urbane (WLTP) 517 – 613 km
Classe di efficienza: C

Modelli Taycan Sport Sedan

WLTP*
  • 0 g/km
  • 24,1 – 19,6 kWh/100 km
  • 370 – 510 km

Modelli Taycan Sport Sedan

Consumo di carburante / Emissioni
emissioni CO₂ combinato (WLTP) 0 g/km
consumo elettrico combinato (WLTP) 24,1 – 19,6 kWh/100 km
Gamma elettrica combinata (WLTP) 370 – 510 km
Gamma elettrica in aree urbane (WLTP) 440 – 627 km
Classe di efficienza: C

Taycan Turbo Cross Turismo

WLTP*
  • 0 g/km
  • 24,2 – 21,3 kWh/100 km
  • 423 – 483 km

Taycan Turbo Cross Turismo

Consumo di carburante / Emissioni
emissioni CO₂ combinato (WLTP) 0 g/km
consumo elettrico combinato (WLTP) 24,2 – 21,3 kWh/100 km
Gamma elettrica combinata (WLTP) 423 – 483 km
Gamma elettrica in aree urbane (WLTP) 533 – 613 km
Classe di efficienza: C

Taycan Turbo Sport Turismo

WLTP*
  • 0 g/km
  • 24,2 – 21,0 kWh/100 km
  • 424 – 489 km

Taycan Turbo Sport Turismo

Consumo di carburante / Emissioni
emissioni CO₂ combinato (WLTP) 0 g/km
consumo elettrico combinato (WLTP) 24,2 – 21,0 kWh/100 km
Gamma elettrica combinata (WLTP) 424 – 489 km
Gamma elettrica in aree urbane (WLTP) 531 – 616 km
Classe di efficienza: C